Digital Optimization Specialist

Fountain; Illinois; On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Competitive medical, dental, andvision

Retirement savings plan with company 1

Paid parental leave and generous PTO

On-campus fitness programs and meal/wa

Job summary

Leaf Home’s Digital Optimization Analyst drives website experimentation and optimization across emerging business lines. You’ll work with Marketing, UX, Engineering, and Analytics to identify opportunities, run A/B tests, analyze user behavior, and deliver measurable improvements in conversion, lead generation, and customer experience.

The role emphasizes roadmap development, collaboration, and hands-on testing across teams, with opportunities for growth in a fast-paced home improvement

Qualifications

• Bachelor’s degree or equivalent (education, training, and experience).
• 2–3 years in Product Management, CRO, Analytics, UX, or related field.
• Strong analytical skills with SQL, Excel/Sheets, Tableau or similar BI tools.
• Working knowledge of WordPress and basic proficiency with Figma or similar tools.
• Excellent written and verbal communication for cross-functional stakeholders.

Responsibilities

• Develop and maintain a roadmap of conversion rate optimization initiatives (A/B and multivariate testing).
• Plan and execute website experiments with UX, Engineering, Marketing, and Analytics teams.
• Analyze performance, user behavior, funnel metrics, and experiment results for optimization opportunities.
• Present insights and recommendations to stakeholders and contribute to scalable experimentation framework.

Skills

SQL

Excel/Sheets

Tableau

Behavioral analytics

A/B testing

Education

Bachelor's degree

Tools

Optimizely

VWO

Adobe Target

GA4

WordPress

Figma

Job description

At Leaf Home, we are powered by people on a single mission to make homeownership easy. We’ve crafted a team of the very best to ensure we make a difference by winning every day. In addition to serving our customers, Leaf Home strives to build a welcoming and inclusive workplace. We are proud to be a certified Great Place to Work® as well as a multi-year recipient of Top Workplaces recognition.

From competitive medical benefits to people-focused committees like the Women’s Committee, Diversity & Inclusion Committee, and VetConnect, we are dedicated to making Leaf Home a workplace where you can win every day. Come grow your career with us.

Why Leaf Home

• We Win – Being driven every day to win is who we are
• People Powered – Recognized as a top Ohio and U.S. workplace by Great Place to Work®, Energage, and more
• Family Feel with Enterprise-Level Resources – You are important to us, and we’ve built a culture you’ll love
• Support – Inclusion, sustainability, and reliability surround everything we do
• Personal Growth – Dedicated to providing resources and encouragement for employee growth
• Mobility – Locations throughout the U.S. and Canada, with continued expansion

Position Summary

The Digital Optimization Analyst is responsible for driving website experimentation and optimization initiatives across the organization’s emerging business lines. This role partners closely with Marketing, UX, Engineering, and Analytics to identify opportunities, execute A/B tests, analyze customer behavior, and deliver measurable improvements in digital conversion, lead generation, and customer experience.

Essential Duties and Responsibilities:

• Develop, prioritize, and maintain a roadmap of conversion rate optimization initiatives, including A/B and multivariate testing opportunities aligned with business objectives.
• Execute website experiments from planning through implementation, partnering with UX, Engineering, Marketing, and Analytics teams to ensure successful delivery.
• Analyze website performance, customer behavior, funnel metrics, and experiment results to identify optimization opportunities and recommend future testing strategies.
• Communicate experimentation results, key insights, and recommendations to business stakeholders through regular reporting and presentations, while contributing to a scalable experimentation framework.

Required Education and Experience:

• Bachelor’s degree or a combination of education, training, and experience.
• 2 to 3 years of experience in Product Management, Conversion Rate Optimization (CRO), Business Analysis, User Experience (UX), Data Analytics, or a related discipline.
• Strong analytical and problem-solving skills with experience using SQL, Microsoft Excel/Google Sheets, Tableau (or similar business intelligence tools), and behavioral analytics platforms to analyze data and drive optimization decisions.
• Working knowledge of WordPress content management systems and basic proficiency with Figma or similar design collaboration tools.
• Excellent written, verbal, and presentation communication skills with the ability to effectively communicate insights and recommendations to cross-functional stakeholders.
• Demonstrated ability to manage multiple priorities in a fast-paced environment while maintaining strong attention to detail and delivering measurable business results.
• Must be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B status).

Preferred Knowledge, Skills, Abilities or Certifications:

• Experience managing website experimentation or digital optimization programs.
• Experience with A/B testing platforms such as Optimizely, VWO, Adobe Target, or similar tools.
• Familiarity with Google Analytics (GA4) and digital performance measurement.
• Experience supporting lead generation or performance marketing initiatives and understanding of statistical significance and experimentation best practices.

Travel Requirements:

• Occasional overnight travel is required (1-10%).

Overtime/Additional Hours Requirements:

• Additional non-standard hours may be required (exempt).
• Occasional evening or weekend work may be required to support website releases, testing schedules, or critical business initiatives.

Physical Requirements:

Are We Your Company?

Focused on Growth Leaf Home is dominating the home improvement industry as we continue to grow. We work hard and play harder. With offices across the U.S. and Canada, our diverse team spans marketing, sales, installation, and service. We are committed to employee growth through:

• Innovating, Always – Providing cutting-edge solutions for employees and customers
• Partnering with Our Customers – Building trusted relationships at the core of everything we do
• Empowering Employees – Creating opportunities for growth and success in a supportive environment
• Supporting Our Communities – Giving back to the places our customers and employees call home

What We Offer

• Competitive medical, dental, and vision benefits after 60 days
• Retirement savings plan with company match
• Paid parental leave and generous paid time off programs
• On-campus fitness programs and meal delivery services
• Comprehensive health, wellbeing, financial wellness, and childcare benefits
• Opportunities for growth and advancement
• Employee assistance program with 24/7 legal, financial, and counseling support
• Employee discount marketplace with thousands of savings options
• Employee resource groups, including VetConnect and the Women’s Committee

Awards and Recognition

Leaf Home has been recognized as a top workplace by The Plain Dealer, is a multi-year recipient of Top Workplaces USA by Energage, and is Great Place to Work® Certified™. Additional recognitions include:

• Remodeling 550 list placements
• Smart Culture Awards for employee-focused culture
• Inc. 5000 and Inc. 5000 Regionals: Midwest growth recognition

For a full list of awards, visit www.leafhome.com/press/.

Diversity and Equal Opportunity

Leaf Home is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. Employment decisions are made without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, genetic information, veteran status, or disability, in accordance with applicable law.

Americans with Disabilities Act Statement and Contact

Leaf Home is committed to honoring the spirit and requirements of the Americans with Disabilities Act. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to [e-mail].