Senior Director, Digital Operations

The Coca-Cola Company; Atlanta (GA); On-site; USD 180,000 - 240,000; Full time

Job summary

The Coca-Cola Company is accelerating its digital transformation by enabling the operation, integration, and optimization of marketing technology platforms across the enterprise.

As the Senior Director, Digital Operations, you will partner with marketing, data, and technology teams to translate transformation priorities into reliable, high-performing marketing operations and analytics. You will drive data-driven, automated workflows and a product-centric operating model across global campaigns.

Qualifications

• Bachelor’s degree in Marketing, Information Systems, Business Administration, or related field.
• 8+ years in marketing operations, marketing technology, or digital operations in a global/complex org.
• Experience managing media technology ops, including paid media platforms, programmatic ecosystems, ad tech infra, and data integrations.
• Familiar with clean room tech, cookieless targeting, and AI-driven media optimization tools.
• Experience with CDPs, marketing automation, and campaign management platforms.
• Strong data integration, governance, and analytics knowledge in marketing.
• Experience implementing automation to increase efficiency and scalability.
• Knowledge of AI applications in marketing for personalization and optimization.
• Experience in agile/product-centric environments with cross-functional collaboration.
• Strong stakeholder management and ability to influence without direct authority.

Responsibilities

• Lead the operational management and optimization of marketing technology platforms.
• Partner with marketing and digital product teams to operationalize a product-centric approach across end-to-end campaigns and content workflows.
• Design and implement integrated marketing technology ecosystems enabling seamless data flow.
• Drive automation of marketing processes to improve efficiency and reduce manual work.
• Enable data-driven marketing by ensuring accurate data capture and integration across systems.
• Collaborate with data/analytics teams to embed measurement dashboards.
• Ensure alignment of marketing tech operations with enterprise architecture, governance, privacy, and security standards.
• Lead vendor and partner management to ensure delivery quality.
• Identify and resolve operational inefficiencies and gaps, driving continuous improvement.
• Support change management and capability building for digital and data fluency.

Skills

Marketing operations

Marketing tech

Digital operations

Vendor management

Stakeholder management

Agile

Automation

Data governance

Analytics

AI in marketing

Cross-functional

Identity resolution

Programmatic media

Media platforms

End-to-end campaigns

Education

Bachelor’s degree

Tools

CDP

Marketing automation

Campaign management

Job description

Senior Director, Digital Operations

The Coca‑Cola Company is evolving into a more digital‑first, data‑driven enterprise to fuel sustainable growth, increase speed to market, and unlock new sources of value. Rapid advances in technology, data, and AI create a unique opportunity to accelerate the KO system’s next chapter of growth by reimagining our core competitive advantages. Building on a strong foundation of modernized infrastructure, global digital experiences, early data capabilities, and proven use cases, we are now shifting from early wins to scaled, end‑to‑end impact on growth, productivity, and efficiency.

This next phase moves us from an analog world to a fully digitized one, powered by a digital growth engine that embeds data, technology, and AI into our most critical business domains. Success will require more than technology implementation, it demands a strategic transformation of core capabilities, a domain‑based, product‑centric operating model, and a cultural shift toward experimentation, data and technology fluency, and seamless partnership between business and digital teams.

Role Overview

The Senior Director, Digital Operations plays a key role in advancing Coca‑Cola’s digital transformation by enabling the effective operation, integration, and optimization of marketing technology capabilities across the enterprise. This role is responsible for ensuring that marketing technology platforms, processes, and data ecosystems operate seamlessly to support data‑driven, personalized, and scalable marketing execution.

Operating within a product‑centric digital model, this role partners closely with marketing, digital product, data, and technology teams to translate enterprise transformation priorities into reliable and high‑performing marketing operations. The Senior Director will focus on integrating platforms, improving workflows, and embedding analytics and automation into marketing processes to enhance speed, efficiency, and business outcomes.

This role requires a strong combination of operational leadership, technical fluency, and stakeholder collaboration to ensure marketing technology investments deliver measurable value. The Senior Director will help modernize marketing operations through data, automation, and artificial intelligence while ensuring alignment to enterprise architecture, governance, and global standards.

The Senior Director will also serve as the operational anchor for media technology management, ensuring that paid, owned, and earned media platforms are seamlessly integrated within the broader marketing technology ecosystem to drive coordinated, data-driven campaign execution.

This role will work in close partnership with media and agency teams to embed media operations governance, performance measurement, and ad tech infrastructure management as core capabilities within the digital operations function.

What You will do for us

• Lead the operational management and continuous optimization of marketing technology platforms to ensure reliability, scalability, and performance aligned with digital transformation goals

• Partner with marketing and digital product teams to operationalize aproduct‑centricapproach, embedding technology intoend‑to‑endcampaign and content workflows

• Design and implement integrated marketing technology ecosystems that enable seamless data flow across platforms and channels

• Drive automation of marketing processes, including campaign execution, audience management, and performance tracking, to improve efficiency and reduce manual effort

• Enabledata‑drivenmarketing by ensuringaccuratedata capture, integration, and availability across customer and campaign systems

• Collaborate with data and analytics teams to embed measurement capabilities and performance dashboards into marketing operations

• Ensure alignment of marketing technology operations with enterprise architecture, governance, privacy, and security standards

• Lead vendor and partner management activities to ensure delivery quality and alignment with enterprise strategies

• Identifyand resolve operational inefficiencies and system gaps, driving continuous improvement in marketing processes and platformutilization

• Support change management and capability building to increase digital and data fluency across marketing and operations teams

Requirements and Qualifications

• Bachelor’s degree in Marketing, Information Systems, Business Administration, or a related field

• 8+ years of experience in marketing operations, marketing technology, or digital operations roles in a global or complex organization

• Proven experience managing media technology operations, including paid media platforms, programmatic ecosystems, ad tech infrastructure, and media data integrations, with a strong understanding of digital media taxonomies, identity resolution frameworks, and cross‑channel attribution at enterprise scale.

• Familiarity with the evolving media landscape, including clean room technologies, cookieless targeting approaches, and AI‑driven media optimization tools, combined with demonstrated ability to partner with media agencies, brand teams, and internal stakeholders to operationalize data‑driven media planning, activation, and measurement workflows.

• Proven experience managing andoptimizingmarketing technology platforms such as customer data platforms, marketing automation tools, and campaign management systems

• Strong understanding of data integration, data governance, and analytics as applied to marketing use cases

• Experience implementing automation and operational improvements that increase efficiency and scalability

• Familiarity with artificial intelligence applications within marketing, including personalization and campaign optimization

• Experience working in agile orproduct‑centricenvironments withcross‑functionalcollaboration between business and technology teams

• Strong stakeholder management skills, with the ability to influence and align diverse teams without direct authority

• Demonstrated ability to translate business needs into operational and technical solutions with measurable outcomes

• Experience managing external vendors and technology partners to deliverhigh‑qualitysolutions

• Strong analytical andproblem‑solvingskills combined with clear and effective communication capabilities

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.