Digital OEM Team Lead

Team Velocity Marketing; Atlanta (GA); A distancia; USD 68.000 - 83.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical insurance

Dental insurance

Vision insurance

401(k) matching

Paid vacation

Descripción de la vacante

Team Velocity Marketing is seeking a Digital OEM Team Lead in the United States. The role focuses on setting digital strategy, overseeing performance and compliance, and leading a team of Digital Marketing Analysts across OEM partnerships.

You will coordinate with the OEM Program Management team to align digital efforts with client objectives and drive special initiatives, launches, and social campaigns. This is a full-time, remote, salaried position.

Formación

• BS or BA required.
• 3+ years of Automotive digital strategy/client support experience.
• Proficiency in Google, Microsoft & Meta Ads Manager.
• Experience with reporting/measurement tools like Google Analytics.
• CRM experience, Salesforce preferred.
• Excellent communication and ownership of projects.

Responsabilidades

• Lead and manage a team of OEM Digital Analysts and oversee daily campaign fulfillment and budget pacing.
• Set overarching digital campaign strategies and support QBRs and RFPs.
• Drive special digital initiatives, launches, and social campaigns for OEM partnerships.
• Serve as primary liaison between Digital Operations and OEM Program Management.
• Ensure compliance with OEM guidelines and digital standards; develop scorecards.
• Oversee measurement, reporting, and process automation with Product and Engineering teams.

Conocimientos

Automotive digital strategy

Team leadership

Google Ads Manager

Microsoft Ads Manager

Meta Ads Manager

Google Analytics

CRM Salesforce

Communication

Project ownership

Educación

BS or BA

Herramientas

Google Analytics

Salesforce

Google Ads

Microsoft Ads

Meta Ads Manager

Descripción del empleo

As a Digital OEM Team Lead, you will set the digital strategy, oversee program performance and compliance, and manage a team of Digital Marketing Analysts to fulfill digital campaigns across key OEM partnerships. You will act as the primary liaison and point of contact for day-to-day OEM program needs, collaborating closely with the OEM Program Management team to align digital strategies with client objectives. Additionally, you will lead special digital initiatives - including new product testing/launches, Boost campaigns (Tier 3 & Tier 2), heavy-up strategies, and custom social cases - while providing comprehensive client support, QBR delivery, and campaign optimization.

This is a full-time, remote, salaried position. Candidates must reside in the continental U.S., no time zone preference.

Responsibilities & Key Focus Areas

• Team Management & Analyst Leadership: Manage, guide, and hold accountable a team of OEM Digital Analysts and offshore resources. Oversee daily campaign fulfillment, resource allocation, workload coordination, budget pacing, and individual performance.
• OEM Digital Strategy & Client Support: Set overarching digital campaign strategies, support QBR delivery and RFP proposals, recommend Apollo-driven optimizations, and provide direct client support and strategic consultation.
• Special Digital Initiatives & Campaign Launches: Serve as the quarterback for special launches, new strategy/pilot architecture, Tier 3 and Tier 2 Boost fulfillment, heavy-up implementations, and customized social campaigns.
• OEM Team Point of Contact: Act as the primary daily liaison between Digital Operations and OEM Program Management to ensure cross-team alignment and seamless campaign execution.
• Compliance & Performance Scorecards: Lead program compliance implementations, oversee scorecards, and ensure all OEM-specific guidelines and digital standards are strictly met.
• Reporting, Measurement & Tech Development: Manage regular measurement and reporting workflows while identifying technology gaps and process automation opportunities in partnership with Product and Engineering teams.

Requirements

• BS or BA, preferred
• 3+ years professional experience specifically within Automotive digital strategy/client support
• Proficiency in Google, Microsoft & Meta Ads Manager
• Proficiency with reporting and measurement tools, i.e., Google Analytics
• Experience with CRM platforms, Salesforce preferred
• Exceptional communication skills, demonstrated ability to write, listen and articulate in a clear, concise, and professional manner
• Demonstrated ability to proactively take ownership of projects
• Ability to establish priorities and objectives
• Must be flexible in a fast-paced, ever-changing environment
• Must maintain focus and constructive behavior under pressure
• Desire to help us improve our processes and our customer experience

Compensation

This position offers a competitive compensation starting at $75,000, commensurate with experience, as well as participation in company benefit offerings that include medical, dental, vision, 401(k)/matching, paid vacation, wellness, and more.

ABOUT TEAM VELOCITY

Team Velocity is a full-service marketing agency serving the automotive industry, providing fully integrated marketing solutions to OEMs and dealerships nationwide. We are revolutionizing the automotive industry with cutting-edge technology to help dealers sell and service more cars. Made by dealers for dealers, Team Velocity's proprietary technology platform Apollo® analyzes consumer behavior to predict who will buy, what they will buy, and when they are ready to service. Apollo automates the entire communication process by delivering hyper-personalized campaigns across every touchpoint, maximizing ROI, and lifetime revenue.

Our vision is to serve our clients with a single technology platform that empowers them to execute intelligent marketing across every online and offline channel. We aim to deliver a frictionless consumer experience, from the initial engagement to a final transaction.

Our team members are hard-working and driven to achieve success for our clients and our unique culture promotes creativity, camaraderie, and success.