Digital OEM Team Lead

Team Velocity Marketing, LLC; United States; Remote; USD 75,000 - 83,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401(k) matching

Paid vacation

Wellness

Job summary

Team Velocity Marketing, LLC is seeking a Digital OEM Team Lead to set the digital strategy, oversee program performance and compliance, and manage a team of Digital Marketing Analysts across OEM campaigns.

You will serve as the primary liaison for day-to-day OEM program needs and collaborate with the OEM Program Management team to align strategies with client objectives, while leading special initiatives and optimization efforts.

Qualifications

• 3+ years professional experience specifically within Automotive digital strategy/client support.
• Proficiency in Google, Microsoft & Meta Ads Manager.
• Proficiency with reporting and measurement tools, i.e., Google Analytics.

Responsibilities

• Manage, guide, and hold accountable a team of OEM Digital Analysts and offshore resources.
• Set overarching digital campaign strategies and support QBR delivery and RFP proposals.
• Lead special launches, new strategy/pilot architecture, Boost fulfillment, heavy-up implementations, and customized social campaigns.
• Act as the primary daily liaison between Digital Operations and OEM Program Management for cross-team alignment.

Skills

Digital strategy

Client support

Campaign management

Education

BS or BA preferred

Tools

Google Ads Manager

Microsoft Ads Manager

Meta Ads Manager

Google Analytics

Salesforce

Job description

As a Digital OEM Team Lead, you will set the digital strategy, oversee program performance and compliance, and manage a team of Digital Marketing Analysts to fulfill digital campaigns across key OEM partnerships. You will act as the primary liaison and point of contact for day-to-day OEM program needs, collaborating closely with the OEM Program Management team to align digital strategies with client objectives. Additionally, you will lead special digital initiatives—including new product testing/launches, Boost campaigns (Tier 3 & Tier 2), heavy-up strategies, and custom social cases—while providing comprehensive client support, QBR delivery, and campaign optimization.

This is a full-time, remote, salaried position. Candidates must reside in the continental U.S., no time zone preference.

Responsibilities & Key Focus Areas:

• Team Management & Analyst Leadership: Manage, guide, and hold accountable a team of OEM Digital Analysts and offshore resources. Oversee daily campaign fulfillment, resource allocation, workload coordination, budget pacing, and individual performance.
• OEM Digital Strategy & Client Support: Set overarching digital campaign strategies, support QBR delivery and RFP proposals, recommend Apollo-driven optimizations, and provide direct client support and strategic consultation.
• Special Digital Initiatives & Campaign Launches: Serve as the quarterback for special launches, new strategy/pilot architecture, Tier 3 and Tier 2 Boost fulfillment, heavy-up implementations, and customized social campaigns.
• OEM Team Point of Contact: Act as the primary daily liaison between Digital Operations and OEM Program Management to ensure cross-team alignment and seamless campaign execution.
• Compliance & Performance Scorecards: Lead program compliance implementations, oversee scorecards, and ensure all OEM-specific guidelines and digital standards are strictly met.
• Reporting, Measurement & Tech Development: Manage regular measurement and reporting workflows while identifying technology gaps and process automation opportunities in partnership with Product and Engineering teams.

Requirements

• BS or BA, preferred
• 3+ years professional experience specifically within Automotive digital strategy/client support
• Proficiency in Google, Microsoft & Meta Ads Manager
• Proficiency with reporting and measurement tools, i.e., Google Analytics
• Experience with CRM platforms, Salesforce preferred
• Exceptional communication skills, demonstrated ability to write, listen and articulate in a clear, concise, and professional manner
• Demonstrated ability to proactively take ownership of projects
• Ability to establish priorities and objectives
• Must be flexible in a fast-paced, ever-changing environment
• Must maintain focus and constructive behavior under pressure
• Desire to help us improve our processes and our customer experience

Compensation

This position offers a competitive compensation starting at $75,000, commensurate with experience, as well as participation in company benefit offerings that include medical, dental, vision, 401(k)/matching, paid vacation, wellness, and more.

ABOUT TEAM VELOCITY

Team Velocity is a full-service marketing agency serving the automotive industry, providing fully integrated marketing solutions to OEMs and dealerships nationwide. We are revolutionizing the automotive industry with cutting-edge technology to help dealers sell and service more cars. Made by dealers for dealers, Team Velocity’s proprietary technology platform Apollo® analyzes consumer behavior to predict who will buy, what they will buy, and when they are ready to service. Apollo automates the entire communication process by delivering hyper-personalized campaigns across every touchpoint, maximizing ROI, and lifetime revenue.

Our vision is to serve our clients with a single technology platform that empowers them to execute intelligent marketing across every online and offline channel. We aim to deliver a frictionless consumer experience, from the initial engagement to a final transaction.

Our team members are hard-working and driven to achieve success for our clients and our unique culture promotes creativity, camaraderie, and success.