Digital Newsroom Lead Producer

Cox Media Group, LLC.; Atlanta (GA); On-site; USD 95,000 - 130,000; Full time

Job summary

CMG Media Corporation in Atlanta seeks a Digital Executive Producer to lead our digital content strategy across web, apps, social, streaming, and emerging platforms. You will shape day-to-day editorial decisions, supervise a team of digital producers, and collaborate with newsroom leaders to deliver fast, accurate, engaging news for a multiplatform audience.

The ideal candidate has strong editorial judgment, advanced storytelling, deep analytics, and proven leadership in a fast-paced

Qualifications

• Bachelor's degree in media, digital media or communications.
• 3+ years of digital news management or news management experience
• Strong organizational and leadership skills and demonstrated ability to manage conflicting priorities
• Ability to prioritize and deliver results against a work plan in a fast-paced environment, giving attention to detail even under high pressure situations
• Excellent communication skills, both written and oral
• Analytical with the ability to evaluate complex data and make recommendations
• Demonstrated expertise in content selection and prioritization
• Outstanding headline writing and copy-editing abilities
• Deep understanding of digital analytics and audience development
• Strong leadership, communication, and coaching skills

Responsibilities

• Lead daily digital content strategy across all platforms
• Excel at breaking news and AP style writing and editing for a digital audience
• Direct content selection, prioritization, and presentation for WSBTV.com, mobile apps, social platforms, streaming channels, and emerging products
• Ensure the newsroom consistently publishes accurate, timely, and engaging content
• Identify high-value stories and audience engagement opportunities throughout the day
• Lead the newsroom's vertical video strategy across platforms such as TikTok, Instagram Reels, YouTube Shorts, Facebook Reels, and emerging social products
• Develop and execute digital coverage plans for major breaking news, severe weather, investigations, and special events
• Partner with newsroom leadership to maximize content reach and impact
• Work closely with other key newsroom managers, reporters, anchors and producers to ensure a multiplatform approach
• Execute live-streaming strategy to encourage viewership on mobile and on other digital platforms
• Consistently survey our websites, apps, and social platforms to make sure the freshest content including updated headlines and video are included
• Consider how content is organized/displayed, design interactive elements, order graphics, etc. to enhance coverage
• Ensure all distribution points (push alerts, social media, newsletters, etc.) have correct posting frequency and topic selection
• Work with talent and/or marketing to develop unique video and social content
• Work closely with corporate Content teams to leverage engagement tactics such as SEO best practices, interactive content, social media best practices, etc.
• Utilize headline testing and audience analytics to improve content performance.
• Understand and leverage key analytics and performance metrics to evaluate and drive performance
• Train other newsroom staff on digital platforms and best practices
• Collaborate with other departments including marketing and sales to optimize digital opportunities
• Understand and contribute to all content center operations

Skills

Digital leadership

Editorial judgment

Audience development

Storytelling

Social media

AP style writing

CMS familiarity

Education

Bachelor's degree in media, digital media or communications

Tools

CMS

Audience analytics tools

Job description

CMG Media Corporation in Atlanta seeks a Digital Executive Producer to lead our digital content strategy across web, apps, social, streaming, and emerging platforms. You will shape day-to-day editorial decisions, supervise a team of digital producers, and collaborate with newsroom leaders to deliver fast, accurate, engaging news for a multiplatform audience.

The ideal candidate has strong editorial judgment, advanced storytelling, deep analytics, and proven leadership in a fast-paced