Digital Merchandiser (Hybrid)

Belk; Charlotte (NC); On-site; USD 60,000 - 80,000; Full time

Job summary

Belk in Charlotte, NC is seeking a Digital Merchandiser to drive best-in-class customer experiences through site merchandising strategies for its family of business. You will own item setup workflow, partner with internal and external teams, and use analytics to optimize engagement and conversion.

The role requires a Bachelor’s degree and 2+ years in digital merchandising leadership, with a fast-paced environment experience.

Qualifications

• Bachelor’s degree in related field.
• 2+ years of digital merchandising leadership experience.
• Experience operating successfully in a fast-paced, changing environment.

Responsibilities

• Develop and execute digital merchandising improvements to boost revenue and conversion.
• Manage item set up workflow for assigned family; coordinate with partners for on-time launches.
• Assist with product onsite reporting and take action as needed.
• Provide weekly/as-needed reporting on business status, risks, and opportunities.
• Execute visual merchandising strategies using analytics to increase engagement and conversion.
• Create and manage category page content/linking strategies.
• Analyze categories to identify optimization opportunities in assortment/UX.
• Conduct daily site reviews to ensure accurate product presentation and updates.
• Assist with customer service issues and questions.
• Support strategy by applying results from A/B tests.
• Serve as digital SME for cross-functional partners; communicate with teams/vendors.
• Analyze competitive landscape and customer behavior for assortment/site optimization.
• Define taxonomy and attribution with Digital Manager.
• Monitor site experience with analytics team and adjust based on engagement.

Skills

Marketing principles

Merchandising principles

User Experience

Microsoft Office

Outlook

Web content management

Web analytics

Online retail

Marketing trends

Design concepts

Responsive concepts

Adaptive concepts

KPIs

Data analysis

Reporting

Technology platforms

Retail systems

Information architecture

Taxonomies

Site mapping

Education

Bachelor’s degree in related field

2+ years of digital merchandising leadership experience

Experience operating in a fast-paced environment

Job description

The Digital Merchandiser is responsible for creating a best in class customer experience through effective site merchandising strategies for assigned family of business.

Essential Functions

• Utilize applied knowledge of Digital Merchandising to develop and execute improvements in the customer shopping experience to increase revenue and conversion.
• Manage all aspects of item set up workflow for assigned family of business. Partner with internal and external contacts to ensure accuracy of product set up and on time site launches.
• Assist with product onsite reporting and take action accordingly.
• Assist Digital Manager to provide weekly and as needed reporting on business status, risks, and opportunities.
• Assist Digital Manager to execute visual merchandising strategies by leveraging analytics to drive increases in engagement and conversion.
• Create and manage category page content/linking strategies.
• Performs insightful category analysis to determine optimization opportunities in assortment or online customer experience.
• Performs daily site review to ensure accurate online product presentation. Assist in making any corrections and necessary updates.
• Assist with customer service issues and questions.
• Assist Digital Merchandise Manager with executing and refining the strategy based on results of A/B tests.
• Serves as the digital subject matter expert for cross-functional partners. Assist with communication to digital teams, vendors, and omni buying teams.
• Performs competitive analysis and analyzes customer behavior to assist Digital Manager in assortment opportunities and site optimization.
• Partners with Digital Manager to define proper taxonomy and attribution.
• Monitors site experience in partnership with analytics team and adjust based on customer engagement.

Education & Experience

• Bachelor’s degree in related field
• 2+ years of digital merchandising leadership experience
• Experience operating successfully in a fast-paced, changing environment

Knowledge / Skills Requirements

• Knowledge of principles in Marketing, Merchandising, or User Experience
• Software Proficiency in Microsoft office, outlook, web content management system, and web analytics
• Understanding of online retail, marketing trends, design concepts within the digital space, responsive and adaptive concepts
• Understanding of KPIs, data analysis and reporting
• Understanding of appropriate technology platforms and retail systems
• Understanding of web site information architecture, taxonomies and site mapping.

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