Digital Shelf Strategy Manager

Jobtailor; New York (NY); On-site; USD 85,000 - 120,000; Full time

Job summary

Jobtailor is seeking a Digital Shelf Manager to lead optimization across Amazon, Walmart, Kroger, and Target. You will collaborate with marketing, ecommerce, sales, and master data teams to implement strategies that boost visibility, conversion, and sales.

You will test content via A/B experiments on PDPs and imagery, analyze content health and review sentiment, and coordinate with brands and agencies to maintain digital shelf content.

Qualifications

• 3–5 years in ecommerce, digital shelf, or digital content management (CPG preferred)
• Strong understanding of digital shelf strategy across Amazon, Walmart, Kroger, and Target
• Working knowledge of content syndication tools and retailer portals
• Knowledge of SEO, GEO, keywording, and PDP optimization
• Proven ability to translate retailer and shopper insights into optimization strategies
• Ability to analyze data sets, identify opportunities, and present insights clearly
• Proficiency with Microsoft Word, Excel, and PowerPoint
• Willingness to travel as needed
• Prior experience with creative workflows and Generative AI tools (preferred)

Responsibilities

• Serve as the primary point of contact on digital shelf matters across eCommerce platforms (Amazon, Walmart, Kroger, Target)
• Partner with marketing, ecommerce, sales, and master data teams to implement digital shelf strategies
• Test and learn content adjustments using Amazon Experiments (A/B tests) across titles, descriptions, and PDP imagery
• Analyze data and KPIs such as content health and search performance to generate optimization insights
• Coordinate collaboration among brand, ecommerce, sales, brokers, and agencies on digital shelf content
• Build Salsify retailer syndication channels to manage digital shelf content
• Stay current on retailer platforms and ecommerce trends to guide strategy

Skills

Organizational skills

Project management

Collaboration

Communication

Tools

Salsify

Amazon Vendor Central

Walmart SupplierOne

Target POL

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Job description

• Serve as the primary point of contact on digital shelf matters across the eCommerce landscape, especially Amazon, Walmart, Kroger, and Target


• Partner with marketing, ecommerce, sales, and master data teams to develop and implement digital shelf strategies that drive visibility, conversion, and sales growth


• Test and learn content adjustments using Amazon's Experiments (A/B tests), including titles, descriptions, and PDP imagery


• Analyze data and KPIs such as content health, search performance, and review sentiment to provide actionable optimization insights


• Coordinate collaboration among brand, ecommerce, sales, brokers, and creative agencies on digital shelf creation, maintenance, and optimization


• Build Salsify retailer syndication channels to manage and optimize internal digital shelf content


• Stay current on retailer platforms, ecommerce trends and strategies, and digital shelf best practices to guide strategy proactively

Requirements

• 3-5 years of experience in ecommerce, digital shelf, or digital content management; CPG industry experience strongly preferred


• Strong understanding of digital shelf strategy across Amazon, Walmart, Kroger, and Target


• Working knowledge of content syndication tools such as Salsify/Syndigo and retailer portals such as Amazon Vendor/Seller Central, Walmart SupplierOne, and Target POL


• Knowledge of SEO, GEO, keywording, and general optimization best practices for PDPs and brand stores


• Proven ability to translate retailer and shopper insights into actionable optimization strategies


• Ability to analyze data sets, identify key opportunities, and present insights clearly


• Strong organizational and project management skills; ability to juggle multiple initiatives concurrently


• Proficiency in Microsoft Word, Excel, and PowerPoint


• Willingness to travel as needed


• Prior experience with creative workflows and projects preferred


• Proficiency using Generative AI tools like Claude preferred

Core Competencies

Demonstrates expertise in digital shelf strategy and content management across major eCommerce platforms, with a strong focus on data analysis and optimization. Proficient in leveraging tools like Salsify and Generative AI to enhance visibility and sales growth.

Highest-signal resume keywords

• Ecommerce Experience


• Digital Shelf Strategy


• Content Syndication Tools


• Data Analysis and Optimization


• Project Management Skills

Hard Skills

• Digital Shelf Management


• SEO Best Practices


• Data Analysis


• Content Optimization


• A/B Testing


• Retailer Insights Translation


• Content Health Analysis


• Keywording


• PDP Optimization


• Generative AI Proficiency

Soft Skills

• Organizational Skills


• Project Management


• Collaboration


• Communication

Industry Keywords

• CPG Industry


• Ecommerce Trends
  
• Digital Content Management


• Retailer Platforms


• Sales Growth Strategies

Tools & Technologies

• Salsify


• Amazon Vendor Central


• Walmart SupplierOne


• Target POL


• Microsoft Word


• Microsoft Excel


• Microsoft PowerPoint