Digital Merchandiser

Kids2; Atlanta (GA); Hybrid; USD 55,000 - 75,000; Full time

Job summary

Kids2 is seeking a Digital Merchandiser to drive conversion and sales growth on our digital shelf across Target, Walmart, Babylist and other partners. You will own product content, imagery, titles, keywords, and SEO optimization to create compelling online shopping experiences.

Collaborate with Sales, Creative, and Marketing to launch new products, manage retailer content, and analyze performance to continuously improve the consumer journey.

Qualifications

• 2–3 years of ecommerce/digital merchandising or related experience.
• Strong understanding of product data, imagery, and optimization.
• Experience with at least one retail ecommerce platform and content management.

Responsibilities

• Manage and optimize the digital shelf across assigned platforms to drive conversion.
• Own new product setup, content loading, and retailer-specific requirements.
• Develop and execute SEO/keyword strategies to improve discoverability.
• Collaborate with Sales, Creative, and Marketing to align launches with promotions and calendars.

Skills

Ecommerce

Digital merchandising

SEO fundamentals

Data analysis

Cross-functional collab

Education

Bachelor's degree in business or related field

Tools

Excel

PowerPoint

Word

Job description

The Digital Merchandiser is a sales-focused ecommerce professional responsible for driving conversion and sales growth across Kids2's digital shelf on assigned retail platforms (Target, Walmart, Babylist, and others). This role is critical to translating our brand strategy, product innovation, and marketing initiatives into compelling digital shopping experiences that convert customers. The Digital Merchandiser ensures flawless execution of digital content, including product imagery, descriptions, titles, keywords, search optimization, and brand store experiences, while maintaining a relentless focus on the consumer journey and what drives purchase decisions.

REPORTS TO: Sr. Manager, Ecommerce Digital Shelf

PRIMARY RESPONSIBILITIES AND ESSENTIAL FUNCTIONS

Digital Shelf Management & Optimization

• Manage and optimize the digital shelf across assigned retail platforms with a focus on driving conversion and sales growth
• Execute product setup, updates, and optimizations; ensure accuracy and consistency of product data, imagery, descriptions, titles, and keywords across all platforms
• Manage digital brand stores, category pages, and featured sections; align with promotional calendars, seasonal events, and inventory levels
• Monitor digital shelf performance vs. competition across content quality, product placement, searchability, and pricing accuracy; identify and troubleshoot issues (content errors, data inaccuracies, suppressed items, etc.)

New Product Launch & Content Management

• Own new product setup and content loading on assigned retail platforms; coordinate with Sales, Creative, and Marketing to meet launch timelines and retailer requirements
• Partner with internal teams to enhance product content and ensure seamless product launches. Flag content gaps or optimization opportunities; collaborate on improvements

Search & Performance Analysis

• Drive keyword strategy and search optimization, ensuring products are discoverable based on consumer search behavior (SEO & AEO)
• Monitor key ecommerce performance indicators (traffic, conversion rates, sales trends) and provide insights for optimization
• Monitor content quality scorecards and benchmark digital shelf performance vs. competitors; stay informed on industry trends and emerging ecommerce best practices

Cross-Functional Collaboration

• Build strong partnerships with Sales, Creative, and Marketing teams; provide regular updates on launches, performance, and retailer requirement changes
• Collaborate with cross-functional teams to align digital initiatives with business goals
• Spend time regularly shopping on assigned retailer platforms from the consumer's perspective; identify opportunities to improve the digital experience and bring recommendations to the team

QUALIFICATIONS & EXPERIENCE

• 2-3 years of experience in ecommerce, digital merchandising, product catalog management, and/or digital marketing
• Demonstrated experience managing product portfolios online and understanding what drives consumer purchase decisions
• Working knowledge of retail ecommerce platform basics (product setup, content management, search); willingness to develop proficiency across multiple retailer portals
• Ability to interpret and act on sales/ecommerce data; comfortable viewing data through a consumer/shopper lens
• Understanding of SEO fundamentals and keyword strategy
• Quick learner with a growth mindset; ability to develop mastery in new tools and platforms through hands-on practice
• Comfort working in fast-paced, dynamic environments with changing priorities
• Preferred: Experience with at least one retail ecommerce platform (Target, Walmart, Amazon, etc.) and/or Consumer Packaged Goods industry

EDUCATION & SKILLS

• Bachelor's degree from a four-year college or university in a business-related discipline (Marketing, Sales, Business Administration, eCommerce, or related field)
• Consumer-Centric Mindset: Ability to think like a shopper and view our digital shelf through the consumer lens
• Analytical Skills: Ability to interpret data, identify trends, and make data-driven recommendations
• Communication Skills: Excellent verbal and written communication; ability to collaborate and influence across Sales, Creative, and Marketing teams
• Project & Workflow Management: Proven ability to manage multiple projects simultaneously, coordinate inputs from various teams, and meet deadlines
• Organizational & Detail Orientation: Exceptional attention to detail and ability to manage complexity across multiple retailer requirements and timelines
• Problem-Solving Mindset: Ability to identify issues and propose solutions with minimal oversight
• Learning Agility: Demonstrated ability to learn new tools and platforms quickly through hands-on practice
• Collaboration: Enjoys building strong partnerships; thrives in cross-functional environments

COMPUTER/TECHNICAL SKILLS

• Computer Proficiency: Proficient in Excel, PowerPoint, and Word; comfortable with multiple digital platforms

CERTIFICATES, LICENSES, REGISTRATIONS

None required.

PHYSICAL DEMANDS

• While performing the duties of this job, the team member is regularly required to talk or hear.
• The team member frequently is required to sit; have flexible use of hands; reach with hands and arms; and stoop, kneel, crouch, or crawl.
• The team member is occasionally required to stand, walk, and taste or smell.
• The team member must regularly lift and/or move up to 10 pounds and occasionally lift and/or move up to 25-50 pounds.
• Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

WORK ENVIRONMENT

• In office at least 3-days a week (Tuesday - Thursday). On the third week of every month, the role is in office 5-days a week (Monday - Friday).