Digital Merchandiser: Ecommerce Growth & CX

Bath & Body Works, Inc; Columbus (OH); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

401(k) with match

Stock Purchase Program

Paid time off

Tuition reimbursement

Merchandise discount

Job summary

Bath & Body Works, Inc. is seeking an Associate Digital Merchandiser to execute and optimize category-level digital experiences that support our ecommerce strategy.

You will partner with Marketing, Planning, and Creative teams to deliver compelling site presentations and data-driven insights that drive conversion and sales performance. The role focuses on maintaining engaging category pages, optimizing product assortment and navigation, and leveraging analytics to identify opportunities.

Qualifications

• 2–4 years of experience in ecommerce, digital merchandising, or related field.
• Strong analytical and problem-solving skills with the ability to interpret data and identify actionable insights.
• Experience working with ecommerce platforms, analytics tools (e.g., Google Analytics, Adobe Analytics), or similar systems.

Responsibilities

• Execute and maintain category pages, ensuring accurate, engaging, and brand-aligned digital storytelling.
• Optimize onsite merchandising strategies, including product assortment, placement, and navigation.
• Analyze ecommerce performance metrics (traffic, conversion, sales, and customer behavior) to identify trends and opportunities.
• Support seasonal launches, promotional campaigns, and key business initiatives across digital channels.
• Collaborate with Marketing, Planning, and Creative teams to align site content with broader business goals.
• Monitor site performance and recommend enhancements to improve the customer experience and conversion rates.
• Assist in A/B testing, personalization strategies, and continuous optimization efforts.
• Ensure product data, content, and imagery are complete, accurate, and timely.

Skills

Ecommerce

Digital Merchandising

Data Analysis

Analytics Tools

Cross-functional Collaboration

Communication

Education

Bachelor's degree

Tools

Google Analytics

Adobe Analytics

Job description

Bath & Body Works, Inc. is seeking an Associate Digital Merchandiser to execute and optimize category-level digital experiences that support our ecommerce strategy.

You will partner with Marketing, Planning, and Creative teams to deliver compelling site presentations and data-driven insights that drive conversion and sales performance. The role focuses on maintaining engaging category pages, optimizing product assortment and navigation, and leveraging analytics to identify opportunities.