Associate Digital Merchandiser

Bath & Body Works; Columbus (OH); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

401(k) with match

Stock Purchase Program

Paid time off

Tuition reimbursement

Merchandise discount

Job summary

Bath & Body Works, Inc. is seeking an Associate Digital Merchandiser to execute and optimize category-level digital experiences that support our ecommerce strategy.

You will partner with Marketing, Planning, and Creative teams to deliver compelling site presentations and data-driven insights that drive conversion and sales performance. The role focuses on maintaining engaging category pages, optimizing product assortment and navigation, and leveraging analytics to identify opportunities.

Qualifications

• 2–4 years of experience in ecommerce, digital merchandising, or related field.
• Strong analytical and problem-solving skills with the ability to interpret data and identify actionable insights.
• Experience working with ecommerce platforms, analytics tools (e.g., Google Analytics, Adobe Analytics), or similar systems.

Responsibilities

• Execute and maintain category pages, ensuring accurate, engaging, and brand-aligned digital storytelling.
• Optimize onsite merchandising strategies, including product assortment, placement, and navigation.
• Analyze ecommerce performance metrics (traffic, conversion, sales, and customer behavior) to identify trends and opportunities.
• Support seasonal launches, promotional campaigns, and key business initiatives across digital channels.
• Collaborate with Marketing, Planning, and Creative teams to align site content with broader business goals.
• Monitor site performance and recommend enhancements to improve the customer experience and conversion rates.
• Assist in A/B testing, personalization strategies, and continuous optimization efforts.
• Ensure product data, content, and imagery are complete, accurate, and timely.

Skills

Ecommerce

Digital Merchandising

Data Analysis

Analytics Tools

Cross-functional Collaboration

Communication

Education

Bachelor's degree

Tools

Google Analytics

Adobe Analytics

Job description

At Bath & Body Works, we believe everybody deserves to feel good. When you join us, you're part of more than an iconic fragrance and personal care brand — you become part of Gingham Nation, where people are at the center of everything we do.

We believe great associate experiences create great consumer experiences. When our associates feel supported, inspired and empowered, consumers feel it. Whether you're starting your career or building your next chapter, we invest in your growth so you can learn, lead and help create feel good moments every day.

The Associate Digital Merchandiser is responsible for executing and optimizing category-level digital experiences to support overall ecommerce strategy. This role partners cross-functionally to deliver compelling site presentations, leverage data-driven insights, and enhance the customer journey to drive conversion and sales performance.

Responsibilities

• Execute and maintain category pages, ensuring accurate, engaging, and brand-aligned digital storytelling
• Optimize onsite merchandising strategies, including product assortment, placement, and navigation
• Analyze ecommerce performance metrics (traffic, conversion, sales, and customer behavior) to identify trends and opportunities
• Support seasonal launches, promotional campaigns, and key business initiatives across digital channels
• Collaborate with Marketing, Planning, and Creative teams to align site content with broader business goals
• Monitor site performance and recommend enhancements to improve the customer experience and conversion rates
• Assist in A/B testing, personalization strategies, and continuous optimization efforts
• Ensure product data, content, and imagery are complete, accurate, and timely

Qualifications

• 2–4 years of experience in ecommerce, digital merchandising, or related field
• Strong analytical and problem-solving skills with the ability to interpret data and identify actionable insights
• Experience working with ecommerce platforms, analytics tools (e.g., Google Analytics, Adobe Analytics), or similar systems
• Excellent organizational skills and ability to manage multiple priorities in a fast-paced environment
• Strong cross-functional collaboration and communication skills

Education

• Bachelor's degree preferred

Core Competencies

• Drives Results
• Action Oriented
• Collaborates
• Decision Making
• Nimble Learning

Benefits

Feeling good starts with you. We invest in benefits that support your well-being, growth and future, helping you thrive as a creator of feel good — every day. Benefits for eligible associates include:

• Robust medical, dental, vision and pharmacy coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.
• No-cost mental health and well-being support through our Employee Assistance Program (EAP).
• 401(k) with company match and Associate Stock Purchase Program with discount.
• Opportunity for paid time off, paid parental leave and access to family building benefits.
• Home, auto and pet insurance and a company-provided Care.com subscription.
• Tuition reimbursement and scholarship opportunities for post-secondary education.
• Enjoy complimentary products and a 40% merchandise discount so you can experience and share the brand you love.
• Visit bbwbenefits.com for more details.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: Los Angeles Fair Chance In Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Washington Fair Chance Act Guide

We are an equal opportunity employer. We do not make employment decisions based on an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the United States.

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