Digital Member Experience Campaign Lead

The Recording Academy; United States; On-site; USD 70,000 - 110,000; Full time

Job summary

The Recording Academy is seeking a Digital Member Experience Manager to lead national and chapter campaigns, content, and communications across member ecosystems. You will partner with Lifecycle Marketing and cross‑functional teams to execute engaging programs, maintain content across platforms, and ensure consistent brand voice.

You will develop copy, manage pages and apps, and support post‑event analysis while shaping scalable templates for chapter events nationwide.

Qualifications

• Bachelor’s Degree preferred.
• 4+ years in digital marketing, event production/management, and customer service, preferably in entertainment or media.
• Experience with Blackthorn, Swoogo or similar tools and familiarity with Salesforce Marketing Cloud.
• Strong copywriting and content development skills with clear brand voice and messaging.
• Experience managing website content using CMS like WordPress.
• Experience executing campaigns across email, web, app, and events.
• Familiarity with community platforms (Slack, Discord) and basic moderation.
• Proficiency with Zoom, Canva, Adobe, and Microsoft apps.
• Ability to communicate clearly with excellent interpersonal skills.
• Proactive, highly organized with attention to detail and able to work under tight deadlines.

Responsibilities

• Execute and support membership engagement initiatives across national and chapter programming and campaigns.
• Develop and edit copy for member-facing campaigns across email, web, app, and events.
• Collaborate with Chapter teams to gather inputs and shape messaging for programs and initiatives.
• Manage and update public-facing membership pages and app content.
• Coordinate event platform builds with brand oversight and timely publication.
• Partner with analytics to surface events and provide post‑event reporting.
• Develop reusable event templates and scalable member communications systems.
• Moderate and guide community platforms during beta phases and ongoing growth.

Skills

Copywriting

Project management

Interpersonal skills

Cross-functional collaboration

Content development

Education

Bachelor’s degree

Tools

Blackthorn

Swoogo

Salesforce Marketing Cloud

WordPress

Job description

The Recording Academy is seeking a Digital Member Experience Manager to lead national and chapter campaigns, content, and communications across member ecosystems. You will partner with Lifecycle Marketing and cross‑functional teams to execute engaging programs, maintain content across platforms, and ensure consistent brand voice.

You will develop copy, manage pages and apps, and support post‑event analysis while shaping scalable templates for chapter events nationwide.