Digital Media Strategist: Programmatic & PR

Socket.dev; Long Beach (CA); On-site; USD 75,000 - 90,000; Full time

Job summary

The Food Allergy Institute in Long Beach, CA is hiring a Digital Media, Programmatic & PR Specialist for a full-time, onsite role. The position focuses on executing multi-channel campaigns, managing programmatic media buys, and supporting PR activities to amplify the Institute’s mission.

The ideal candidate has strong digital media skills, experience with OTT/CTV, and a capacity for creative production across digital and physical media.

Qualifications

• Bachelor's degree in Marketing, Communications, PR, or related field
• 3-5 years in digital media/programmatic advertising, PR, or related marketing role
• Healthcare/wellness industry experience a plus

Responsibilities

• Public Relations Support: drafting, proofreading, formatting press releases, media advisories, and media kits
• Media Monitoring & Reporting: track brand mentions and compile earned media reports
• Creative Development: develop assets for programmatic channels and DOOH placements
• Copywriting: writing copy to support creative builds, ads, and PR initiatives
• Cross-Channel Alignment: ensure messaging consistency across paid, earned, and PR efforts
• Campaign Execution: support daily workflow of digital campaigns including QA and pacing
• Asset Management: coordinate with internal teams to ensure assets align with brand guidelines

Job description

The Food Allergy Institute in Long Beach, CA is hiring a Digital Media, Programmatic & PR Specialist for a full-time, onsite role. The position focuses on executing multi-channel campaigns, managing programmatic media buys, and supporting PR activities to amplify the Institute’s mission.

The ideal candidate has strong digital media skills, experience with OTT/CTV, and a capacity for creative production across digital and physical media.