Digital Media Strategist & Creative Campaign Designer

US Lawns; Indianapolis (IN); On-site; USD 65,000 - 100,000; Full time

Benefits offered by this job

Medical Insurance

Vision Insurance

Dental Insurance

Life Insurance

Tuition Discount

403B Retirement Plan

Paid Vacation and Sick Time

Paid Holidays

Employee Discounts

Free Parking

Onsite Health & Wellness Center

Job summary

The University of Indianapolis is seeking a Digital Media Strategist to develop and manage the university’s marketing presence on paid digital platforms across social media, programmatic and search campaigns. The role supports undergraduate recruitment and graduate programs, coordinating with enrollment marketing vendors and handling related design work.

Responsibilities include managing Google/LinkedIn/Meta Ads, programmatic campaigns, audience strategy, analytics dashboards, and budget

Qualifications

• 3–5 years of marketing experience in design, digital strategy, and social campaigns.
• CRM experience required or preferred.
• Bachelor’s Degree required; digital certification optional.

Responsibilities

• Launch, manage, and optimize paid search, display, and social campaigns across Google, LinkedIn, and Meta.
• Plan and execute programmatic campaigns with marketing teams for targeted impact.
• Build audience strategy with custom segments, retargeting, lookalikes and cross‑platform funnels.
• Create journey analytics, monitor KPIs, build dashboards, and translate data into insights for stakeholders.
• Budget management: prioritize paid media budgets and maximize ROI.
• Develop creative content for ads and digital assets across platforms.
• Support additional marketing projects as needed.

Skills

Marketing experience

Digital campaigns

CRM experience

Education

Bachelor’s degree

Digital certification (optional)

Tools

Google Ads

LinkedIn Ads

Meta Ads

Job description

The University of Indianapolis is seeking a Digital Media Strategist to develop and manage the university’s marketing presence on paid digital platforms across social media, programmatic and search campaigns. The role supports undergraduate recruitment and graduate programs, coordinating with enrollment marketing vendors and handling related design work.

Responsibilities include managing Google/LinkedIn/Meta Ads, programmatic campaigns, audience strategy, analytics dashboards, and budget