Data-Driven Digital Marketing Strategist

Rc-Enterprises; Muncie (IN); On-site; USD 65,000 - 90,000; Full time

Job summary

Rc-Enterprises in Indiana seeks an experienced Digital Marketing Consultant to design and implement digital marketing strategies that drive client objectives. You will analyze data, monitor campaigns, and optimize SEO to improve search rankings while ensuring client websites are engaging and easy to navigate.

The role requires strong analytical, problem-solving, and organizing abilities, with experience across lead generation, social media, and marketing tools.

Qualifications

• Bachelor’s degree in marketing or related field.
• Google Analytics and AdWords certifications are useful.
• Experience as a digital marketing consultant.
• Strong data processing and analytical skills.

Responsibilities

• Identify appropriate business models for new enterprises.
• Create digital marketing strategies based on client business models.
• Identify social media outlets for lead generation.
• Estimate ROAS against industry averages.
• Monitor clients’ marketing budgets and allocate funds.
• Conduct SEO audits to improve search performance.
• Provide recommendations to optimize digital tactics.

Skills

Lead generation

Digital marketing tools

SEO best practices

Analytical abilities

Project management

Time management

Communication skills

Education

Bachelor's degree in marketing

Communications or related field

Tools

Google Analytics

Google Ads

SEO audits

Job description

Rc-Enterprises in Indiana seeks an experienced Digital Marketing Consultant to design and implement digital marketing strategies that drive client objectives. You will analyze data, monitor campaigns, and optimize SEO to improve search rankings while ensuring client websites are engaging and easy to navigate.

The role requires strong analytical, problem-solving, and organizing abilities, with experience across lead generation, social media, and marketing tools.