Digital Media Strategist & Multimedia Designer

US Lawns

Indianapolis (IN)

On-site

USD 65,000 - 100,000

Full time

4 days ago

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Benefits offered by this job

Medical Insurance

Vision Insurance

Dental Insurance

Life Insurance

Tuition Discount

403B Retirement Plan

Paid Vacation and Sick Time

Paid Holidays

Employee Discounts

Free Parking

Onsite Health & Wellness Center

Job summary

The University of Indianapolis is seeking a Digital Media Strategist to develop and manage the university’s marketing presence on paid digital platforms across social media, programmatic and search campaigns. The role supports undergraduate recruitment and graduate programs, coordinating with enrollment marketing vendors and handling related design work.

Responsibilities include managing Google/LinkedIn/Meta Ads, programmatic campaigns, audience strategy, analytics dashboards, and budget

Qualifications

3–5 years of marketing experience in design, digital strategy, and social campaigns.
CRM experience required or preferred.
Bachelor’s Degree required; digital certification optional.

Responsibilities

Launch, manage, and optimize paid search, display, and social campaigns across Google, LinkedIn, and Meta.
Plan and execute programmatic campaigns with marketing teams for targeted impact.
Build audience strategy with custom segments, retargeting, lookalikes and cross‑platform funnels.
Create journey analytics, monitor KPIs, build dashboards, and translate data into insights for stakeholders.
Budget management: prioritize paid media budgets and maximize ROI.
Develop creative content for ads and digital assets across platforms.
Support additional marketing projects as needed.

Skills

Marketing experience

Digital campaigns

CRM experience

Education

Bachelor’s degree

Digital certification (optional)

Tools

Google Ads

LinkedIn Ads

Meta Ads

Job description

Job Description

The Digital Media Strategist will develop and manage the University’s marketing presence on paid digital platforms including social media, geofencing, connected television, digital displays, search engines, agentic platforms, and other digital media for online, graduate and program-specific marketing campaigns. They will serve as part of the team working with our enrollment marketing vendors to support digital marketing for undergraduate recruitment. This role will also assist with necessary design work involved in, but not limited to, digital media campaigns.

REQUIREMENTS/MINIMUM QUALIFICATIONS:

Experience

3–5 years of marketing experience working in design, digital strategy, digital campaigns on social platforms, CRM experience

Education

Bachelor’s Degree Required,Digital Certification optional but a plus Licenses/Certifications/Credentials

ESSENTIAL FUNCTIONS:

What You’ll Manage

Google Ads, LinkedIn Ads & Meta Ads: Launch, manage, and optimize paid search, display, and social campaigns.

Programmatic: In conjunction with marketing managers and Academic Program Directors/Academic Admissions Teams, plan and execute targeted programmatic campaigns that go beyond impressions to real impact.

Audience Strategy: Build custom segments, retargeting flows, lookalikes, and cross-platform funnels that convert. Conduct necessary testing to optimize campaign performance.

Tracking & Analytics: Create full journey analytics analysis, monitor KPIs, create dashboards, report on progress, and recommend strategic shifts. Translate complex data into clear, actionable insights for stakeholders.

Budget Management: strategize with AVP and marketing managers to prioritize paid media budgets; maximizing efficiency, minimize waste, and proving ROI.

Develop the Creative Content: Design ads and content to be used across the platforms

Design other marketing projects as needed

Follow the guidance and direction of supervisor(s).

Demonstrate respectful, ethical, responsible behavior.

Abide by the University’s policies, procedures, and rules.

Perform employee responsibilities as detailed in employee handbooks and policies.

Demonstrate regular and predictable attendance and punctuality.

Other duties, including special projects, as required or assigned.

Company Description

Thank you for your interest in the University of Indianapolis! The University is a private, comprehensive teaching university located on 65 acres just minutes from downtown Indianapolis. With more than 700 faculty and staff, it is a place where you can become part of a close‑knit campus community that emphasizes the importance of community partnerships in the future growth of the University.

UIndy’s mission is to prepare its graduates for effective, responsible, and articulate membership in the complex societies in which they live and serve and for excellence and leadership in their personal and professional lives. The motto of "Education for Service" provides the foundation for our work to better our communities, both near and far.

As University employees, we know the work we do is important to our students and our communities. To accomplish our mission, we welcome talented, civic‑minded, and diverse individuals from all career levels to help maintain our high standards of excellence and quality. If you want to join our dynamic environment and experience hard work, creativity, and teamwork, we welcome your application!

The University of Indianapolis is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, national origin, disability, citizenship status, military status, marital status, sexual orientation, gender identity, or gender expression. The University of Indianapolis does not discriminate on the basis of sex in its educational programs and activities, including employment and admission as required by Title IX.

Benefits