Digital Media Specialist

BCH; Louisville (KY); Hybrid; USD 60,000 - 80,000; Full time

Benefits offered by this job

Integrated healthcare options

401(k)

Vacation/flex time

Hybrid work schedule

Certification incentives

Friday hours

Job summary

BCH Agency is seeking an experienced Digital Media Specialist in Louisville, KY to plan, buy, manage and optimize paid media campaigns across social, programmatic, video/CTV and search. You will work with brand strategists, creatives and analysts to ensure media performs, not just placed.

Ideal candidates bring strong measurement skills, platform proficiency (Meta, Google, programmatic), and the ability to turn data into actionable recommendations for clients.

Qualifications

• Experience in planning, buying and optimizing paid digital media campaigns.
• Ability to manage advertising budgets and base decisions on campaign insights.
• Familiar with Meta Ads Manager, Google Ads and programmatic platforms.

Responsibilities

• Research audiences, media channels, competitors and industry trends to inform paid media strategies.
• Develop and execute paid media plans across Meta, TikTok, Snapchat, LinkedIn, programmatic, YouTube, SEM and other digital channels.
• Manage campaigns from planning and trafficking through optimization and reporting.
• Monitor campaign performance, budgets and pacing and adjust as needed.
• Analyze campaign data to identify trends and opportunities for improvement.
• Translate media performance data into insights and recommendations.
• Build and maintain media calendars and adapt plans as budgets and priorities evolve.
• Collaborate on pixel mapping, conversion tracking and tag implementation.
• Prepare and present media strategies, updates and performance insights to clients.
• Coordinate with creative and brand teams to reach the right audience in the right place.
• Communicate with clients, media partners and internal teams to keep campaigns moving.

Skills

Paid media planning

Campaign optimization

Budgets management

Analytics

Tools

Meta Ads Manager

Google Ads

Programmatic DSPs

Google Keyword Planner

Job description

Know your way around digital media campaigns—and know that buying ads is only half the job? You’ll fit right in.

BCH is looking for an experienced Digital Media Specialist who knows how to turn audience insights, media data and smart strategy into paid media campaigns that perform.

You’ll plan, buy, manage and optimize paid media across social, programmatic, digital video/CTV and search for a range of clients and industries. You’ll work closely with brand strategists, creatives, and analysts to make sure media isn’t just getting placed—it’s doing its job. Because around here we go beyond generating impressions and want to know who we’re reaching, why we’re reaching them, what’s working, and where we can make the next move.

what you’ll do:

• Research audiences, media channels, competitors and industry trends to inform paid media strategies
• Develop and execute paid media plans across Meta, TikTok, Snapchat, LinkedIn, programmatic, YouTube, SEM and other digital channels
• Manage campaigns from planning and trafficking through optimization and reporting
• Monitor campaign performance, budgets and pacing—and know when it’s time to adjust
• Dig into campaign data to identify trends, opportunities and areas for improvement
• Turn media performance data into insights and recommendations
• Build and maintain media calendars, adjusting plans as budgets, performance and client priorities evolve
• Work with the team on pixel mapping, conversion tracking and tag implementation
• Prepare and present media strategies, campaign updates and performance insights to clients
• Work with creative and brand teams to make sure the right message reaches the right audience in the right place
• Communicate with clients, media partners and internal teams to keep campaigns moving

what we’re looking for:

You know digital media. You’re comfortable in the platforms, you understand the numbers and you can explain what they mean to someone who doesn’t live in Ads Manager all day.

You might be a great fit if you’re:

• Experienced in planning, buying and optimizing paid digital media campaigns
• Comfortable managing advertising budgets and making strategic decisions based on campaign insights
• Experienced with platforms such as Meta Ads Manager, Google Ads, Google
• Analytics, Google Keyword Planner and programmatic DSPs
• Familiar with paid social, programmatic, YouTube and SEM
• Comfortable working with self-serve platforms, APIs, pixels, tags and conversion tracking
• Analytical and detail-oriented without getting buried in the details
• Able to look at campaign data and identify the so what
• A strong communicator who can turn media strategy and performance into a clear client conversation
• Self-directed, organized and good at following things through
• Comfortable learning new platforms and figuring things out when the platform inevitably decides to move something

Meta Blueprint certification is a plus, as is experience with tools such as Strata and other media buying and optimization platforms.

what you’ll get:

You’ll work on campaigns for clients alongside people who understand the bigger picture of marketing—not just the media channel in front of them. That means collaborating with
strategists, creatives and brand teams to develop campaigns that connect audience insight, creative, media and results. You’ll also get the kind of variety that comes with agency life:
different audiences, different industries, different challenges and plenty of opportunities to put your expertise to work.
And yes, we like to have a little fun while we’re doing it.

Salary plus benefits including integrated healthcare options, 401(k), vacation/flex time, hybrid work schedule, certification incentives, Friday hours, and more.

Louisville Business First has twice recognized BCH Agency as one of the “Best Places to Work.” BCH is a full-service advertising and public relations agency providing a broad range of client services including brand development, marketing communications strategy, paid media, creative, social media and public relations. BCH clients include integrated consumer and retail brands in the food and beverage space, destination and entertainment clients, financial institutions and more.