Paid Media Strategist: Data-Driven Campaigns

BCH; Louisville (KY); Hybrid; USD 60,000 - 80,000; Full time

Benefits offered by this job

Integrated healthcare options

401(k)

Vacation/flex time

Hybrid work schedule

Certification incentives

Friday hours

Job summary

BCH Agency is seeking an experienced Digital Media Specialist in Louisville, KY to plan, buy, manage and optimize paid media campaigns across social, programmatic, video/CTV and search. You will work with brand strategists, creatives and analysts to ensure media performs, not just placed.

Ideal candidates bring strong measurement skills, platform proficiency (Meta, Google, programmatic), and the ability to turn data into actionable recommendations for clients.

Qualifications

• Experience in planning, buying and optimizing paid digital media campaigns.
• Ability to manage advertising budgets and base decisions on campaign insights.
• Familiar with Meta Ads Manager, Google Ads and programmatic platforms.

Responsibilities

• Research audiences, media channels, competitors and industry trends to inform paid media strategies.
• Develop and execute paid media plans across Meta, TikTok, Snapchat, LinkedIn, programmatic, YouTube, SEM and other digital channels.
• Manage campaigns from planning and trafficking through optimization and reporting.
• Monitor campaign performance, budgets and pacing and adjust as needed.
• Analyze campaign data to identify trends and opportunities for improvement.
• Translate media performance data into insights and recommendations.
• Build and maintain media calendars and adapt plans as budgets and priorities evolve.
• Collaborate on pixel mapping, conversion tracking and tag implementation.
• Prepare and present media strategies, updates and performance insights to clients.
• Coordinate with creative and brand teams to reach the right audience in the right place.
• Communicate with clients, media partners and internal teams to keep campaigns moving.

Skills

Paid media planning

Campaign optimization

Budgets management

Analytics

Tools

Meta Ads Manager

Google Ads

Programmatic DSPs

Google Keyword Planner

Job description

BCH Agency is seeking an experienced Digital Media Specialist in Louisville, KY to plan, buy, manage and optimize paid media campaigns across social, programmatic, video/CTV and search. You will work with brand strategists, creatives and analysts to ensure media performs, not just placed.

Ideal candidates bring strong measurement skills, platform proficiency (Meta, Google, programmatic), and the ability to turn data into actionable recommendations for clients.