DIGITAL MEDIA SPECIALIST

Foundations Recovery Network; Brentwood (TN); Hybrid; USD 50,000 - 70,000; Full time

Benefits offered by this job

Competitive pay

Health coverage

401(k) with match

SoFi refinance program

Career development with UHS

Job summary

Foundations Recovery Network (FRN) is a national leader in treating co-occurring addictions and mental health disorders, backed by Universal Health Services. The Digital Media Specialist will lead Google Search Ads campaigns, monitor performance, and optimize bidding and targeting to drive patient acquisition, while supporting email campaigns through platforms like Constant Contact.

This hybrid role requires residence in Tennessee; it combines on-site duties with remote work and close

Qualifications

• Associate degree required; bachelor’s degree preferred.
• 3–5 years related experience.
• Experience with Google PPC campaigns.
• Experience creating and sending marketing emails.
• Knowledge of email automation and list maintenance.
• Understanding of digital marketing in healthcare or patient acquisition.

Responsibilities

• Develop, implement, and optimize Google Ads campaigns to maximize ROI and patient acquisition.
• Update PPC and email landing pages in Wordpress.
• Collaborate with the Digital Director, analytics specialist, and writer to align strategies and reporting.
• Conduct keyword research and geotargeting to reach relevant demographics.
• Create and send marketing emails using Constant Contact; perform AB tests and basic automation.

Skills

Google PPC

Email campaigns

Bid strategy

Email automation

Digital marketing

Education

Associate degree

Bachelor’s degree preferred

Tools

Wordpress

Constant Contact

Job description

Responsibilities

Business Development Marketing (a UHS company)

Foundations Recovery Network (FRN) is a nationwide leader in the treatment of co-occurring addiction and mental health disorders. With 11 residential and outpatient facilities across the U.S., FRN aims to guide every patient into long-term recovery by integrating the best staff, treatment options and research available. Every day we chip away at the stigmas surrounding mental health and addiction by walking with each patient before, during and after their treatment with us. In 2015, FRN became the Addiction Treatment Services Division for Universal Health Services.

Position Summary: Digital Media Specialist

This position is responsible for leading the development, implementation, and optimization of Google Search Ads campaigns to maximize return on investment and support patient acquisition goals. The primary focus is on campaign performance, including regular monitoring, data analysis, and strategic adjustments to bidding and targeting. This position serves as the subject matter expert on the Google Ads interface, including emerging AI-driven functionalities, and applies industry best practices to ensure effective campaign construction and management. Additionally, this position supports the email acquisition channel by creating and sending campaigns through platforms like Constant Contact. A working knowledge of email tools and basic HTML is required.

This is a hybrid role requiring candidates to reside in the Tennessee area, with a combination of on-site and remote work.

Job Duties

• PPC Campaign Management: Develop, implement, and optimize Google Ads campaigns to maximize ROI and achieve patient acquisition goals. Monitor campaign performance, analyze data, and adjust bidding strategies accordingly. Be the subject matter expert on Google search ads interface, including evolving AI functionality. Utilize all best practices around campaign construction and management. Keep up to date on PPC trends by ongoing training and research.
• Update PPC and email landing pages as needed in Wordpress.
• Work closely with the Digital Director to align PPC and email digital strategies with overall marketing objectives, ensuring consistent messaging and branding. Work with analytics specialist to ensure accurate reporting of PPC and email metrics. Work with digital writer on ad and landing page copy.
• Keyword Research & Targeting: Conduct keyword research and audience targeting to ensure effective ad placement and engagement, including geotargeting strategies to reach relevant demographics
• Create and send marketing emails using platforms like Constant Contact. Perform AB tests to improve email performance. Basic email automation.

Benefit Highlights

• Challenging and rewarding work environment
• Competitive Compensation & Generous Paid Time Off
• Excellent Medical, Dental, Vision and Prescription Drug Plans
• 401(K) with company match and discounted stock plan
• SoFi Student Loan Refinancing Program
• Career development opportunities within UHS and its 300+ Subsidiaries!

About Universal Health Services

Headquartered in King of Prussia, PA, Universal Health Services, Inc. (NYSE: UHS) is one of the nation’s largest and most respected providers of hospital and healthcare services. Since our founding in 1979, UHS has grown steadily into a premier Fortune 500® corporation perennially recognized by multiple esteemed national rating entities. Through its subsidiaries, UHS operates inpatient acute care facilities, inpatient behavioral health facilities, outpatient and other facilities, nationwide virtual behavioral health services, an insurance offering, a physician network and various related services with physical locations in the U.S., Puerto Rico, Ireland and United Kingdom. www.uhs.com.

Qualifications

Requirements and special skills

• Associate Degree required, Bachelor’s Degree preferred
• 3-5 years related experience
• Google PPC campaign management
• Ability to create and send marketing emails
• PPC Bid strategy and targeting strategy
• Understanding or willingness to learn email list maintenance
• Understanding of digital marketing principles, particularly in healthcare or patient acquisition contexts.
• Understanding or willingness to learn Email automation and nurture

EEO Statement

All UHS subsidiaries are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates. UHS subsidiaries are equal opportunity employers and as such, openly support and fully commit to recruitment, selection, placement, promotion and compensation of individuals without regard to race, color, religion, age, sex (including pregnancy, gender identity, and sexual orientation), genetic information, national origin, disability status, protected veteran status or any other characteristic protected by federal, state or local laws.