Senior Manager - Content Development

Universal Health Services; King of Prussia (PA); Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

Medical plan

Dental plan

Vision plan

401k with company match

Job summary

Universal Health Services (UHS) seeks a Senior Manager - Content Development to shape content strategy for hospital/system marketing campaigns, blogs, print and digital messaging. You will lead a content team and collaborate with marketing, design and digital partners to deliver high-impact content across channels.

The role demands editorial excellence, AP style mastery, and adept use of AI in content creation while driving multi-channel campaigns and brand initiatives.

Qualifications

• Bachelor's degree in healthcare marketing or related field.
• 8–10 years of healthcare marketing experience required.
• Mastery of AP Style and copywriting standards with AI usage.
• Experience with SEO/AE0 optimization and digital channels.
• Proficiency with Outlook, Adobe Workfront and SEMrush; quick to learn new tools.

Responsibilities

• Edit/review content for corporate, acute care and behavioral health projects; ensures consistency and accuracy of tone, style and legal guidelines
• Contribute to development of high-level corporate initiatives such as annual reports, newsletters, advertisements and publications
• Lead brand messaging, taglines and headlines for facilities and service line campaigns
• Develop naming and brand identity for new or rebranded facilities, programs and initiatives
• Manage and mentor a team of writers and freelancers; allocate workload across team
• Lead team meetings, trainings, and process changes; share best practices
• Guide use of approved AI while maintaining high copy standards
• Collaborate across digital and design teams; interface with facility leadership and local marketing

Skills

AP Style

Copywriting

Editorial standards

SEO/AE0

AI content guidelines

Editing & proofreading

Cross-functional collaboration

Creative thinking

Education

Bachelor's degree in healthcare marketing

Tools

Outlook

Adobe Workfront

SEMrush

Job description

Responsibilities

(This role has a hybrid schedule with 3 days in office and 2 days flex-remote)

Join a dynamic organization driven by our passion for healthcare. UHS is seeking talented individuals who are eager to contribute their expertise and pursue rewarding careers. As a leader in acute care and behavioral health, UHS provides high-quality care to over 3 million patients annually, across our national network of facilities.

The UHS Corporate Advertising Department is hiring a Senior Manager - Content Development to develop content plans and advise on content strategy for hospital/system marketing campaigns and initiatives, blogs, traditional print, digital messaging, videos and beyond (in alignment with marketing director, facility writer, design and digital teams).

Key Responsibilities include:

• Edit/review content for corporate, acute care and behavioral health projects; ensures consistency and accuracy of tone, style and legal guidelines
• Contribute to development of high-level corporate initiatives such as annual reports, newsletters, advertisements and publications
• Creative thinker who leads or participates in the development of brand messaging, taglines and headlines for facilities and service line campaigns
• Contribute to development of naming and brand identity for new facilities, or rebrands of existing facilities, programs and initiatives
• Manage and mentor a team of writers and freelance staff; manages facility assignments/workload across team; creates and shares tools and resources to support writers' creative process
• Manage/lead team meetings, trainings, process change initiatives, and provides constructive feedback and direction on reviewed materials; develops and shares best practices with team
• Lead content team on appropriate and constructive use of approved AI while maintaining high copy standards
• Serve as a key leader and ambassador integrating teams and driving collaboration, creation of top-notch work and a culture of excellence across the Marketing & Communications function, interfacing with client facility leadership and local marketing representatives

Qualifications

Bachelor's degree with 8 -10 years' experience in healthcare marketing required.

• Expert knowledge of AP Style
• Mastery of current copywriting techniques and standards, including appropriate use of AI
• Experience with current digital content trends/channels, specifically SEO/AEO optimization
• Strong knowledge of technical tools, including Outlook and, ideally, Adobe Workfront; some SEMrush knowledge helpful; ability to learn new platforms/digital tools and share know-how with team essential
• Superior writing skills with experience and expertise across all marketing channels
• Exceptional copy editing and proofreading skills
• Strong conceptual abilities for developing strategic content to carry through multi-channel marketing tactics
• Creative thinker with experience coming up with and advocating for new brand content and initiatives for a wide range of facilities
• Effective collaboration across digital and design teams

This opportunity provides a rewarding career, challenging and rewarding work environment as well as growth and development opportunities within UHS and its subsidiaries, including competitive compensation, excellent Medical, Dental, Vision and Prescription Drug Plan, and 401k with company match.

About Universal Health Services

One of the nation's largest and most respected providers of hospital and healthcare services, Universal Health Services, Inc. (UHS) has built an impressive record of achievement and performance. Growing steadily since its inception into an esteemed Fortune 500 corporation, annual revenues during 2025 were $17.4 billion. In 2026, UHS was again recognized as one of Fortune World's Most Admired Companies and in 2025, was listed in Forbes ranking of America's Largest Public Companies.

Headquartered in King of Prussia, PA, UHS has approximately 101,500 employees and continues to grow through its subsidiaries. Operating acute care hospitals, behavioral health facilities, outpatient facilities and ambulatory care access points, an insurance offering, a physician network and various related services located in 40 U.S. states, Washington, D.C., Puerto Rico and the United Kingdom. For additional information visit www.uhs.com.

EEO Statement

All UHS subsidiaries are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates. UHS subsidiaries are equal opportunity employers and as such, openly support and fully commit to recruitment, selection, placement, promotion and compensation of individuals without regard to race, color, religion, age, sex (including pregnancy, gender identity, and sexual orientation), genetic information, national origin, disability status, protected veteran status or any other characteristic protected by federal, state or local laws.

We believe that diversity and inclusion among our teammates is critical to our success.

Notice

At UHS and all subsidiaries, our Human Resources departments and recruiters are here to help prospective candidates with matching skillset and experience with the best possible career at UHS and our subsidiaries. We take pride in creating a highly efficient and best in class candidate experience. During the recruitment process, no recruiter or employee will request financial or personal information (Social Security Number, credit card or bank information, etc.) from you via email. The recruiters will not email you from a public webmail client like Hotmail, Gmail, Yahoo Mail etc. If you feel suspicious of a job posting or job-related email, let us know by contacting us at: https://uhs.alertline.com or 1-800-852-3449