DIGITAL MEDIA SPECIALIST

Universal Hospital Services Inc.; Brentwood (MD); Hybrid; USD 55,000 - 75,000; Full time

Benefits offered by this job

Competitive compensation

401(k) with company match

Career development opportunities

Health, dental, vision plans

Job summary

Universal Health Services (FRN division) seeks a Digital Media Specialist to lead Google Search Ads campaigns, optimize bidding, and drive patient acquisition in a hybrid role based in the United States.

Ideal candidates will have strong analytics, campaign management skills, and familiarity with WordPress and email platforms like Constant Contact. Collaboration with the Digital Director and analytics team is essential.

Qualifications

• Associate Degree required; Bachelor’s Degree preferred.
• 3–5 years related experience.
• Google PPC campaign management.
• Ability to create and send marketing emails.
• PPC bid strategy and targeting strategy.
• Understanding or willingness to learn email list maintenance.
• Understanding of digital marketing principles, particularly in healthcare or patient acquisition contexts.
• Understanding or willingness to learn Email automation and nurture.

Responsibilities

• PPC Campaign Management: Develop, implement, and optimize Google Ads campaigns to maximize ROI and patient acquisition; monitor performance and adjust bidding.
• Update PPC and email landing pages as needed in Wordpress.
• Work closely with the Digital Director to align PPC and email strategies with marketing objectives; collaborate with analytics and content teams.
• Keyword Research & Targeting: conduct keyword research and audience targeting, including geotargeting.
• Create and send marketing emails using platforms like Constant Contact; perform AB tests and basic email automation.

Skills

Google PPC campaign management

Email marketing

Keyword research & targeting

Email automation

Education

Associate Degree

Bachelor’s Degree

Tools

Wordpress

Constant Contact

Google Ads interface

Job description

Responsibilities

Business Development Marketing (a UHS company)

Foundations Recovery Network (FRN) is a nationwide leader in the treatment of co-occurring addiction and mental health disorders. With 11 residential and outpatient facilities across the U.S., FRN aims to guide every patient into long-term recovery by integrating the best staff, treatment options and research available. Every day we chip away at the stigmas surrounding mental health and addiction by walking with each patient before, during and after their treatment with us. In 2015, FRN became the Addiction Treatment Services Division for Universal Health Services.

Position Summary: Digital Media Specialist

This position is responsible for leading the development, implementation, and optimization of Google Search Ads campaigns to maximize return on investment and support patient acquisition goals. The primary focus is on campaign performance, including regular monitoring, data analysis, and strategic adjustments to bidding and targeting. This position serves as the subject matter expert on the Google Ads interface, including emerging AI-driven functionalities, and applies industry best practices to ensure effective campaign construction and management.

Success in this role requires expertise in paid search advertising, strong analytical skills, and the ability to manage and optimize campaigns independently. The ideal candidate will demonstrate proficiency in campaign management, data interpretation, and strategic optimization. Strong communication skills, attention to detail, and a commitment to staying ahead of digital marketing trends are essential for long-term success.

This is a hybrid role requiring candidates to reside in the Tennessee area, with a combination of on-site and remote work.

Job Duties

• PPC Campaign Management: Develop, implement, and optimize Google Ads campaigns to maximize return on investment and achieve patient acquisition goals. Monitor campaign performance, analyze data, and adjust bidding strategies accordingly. Be the subject matter expert on Google search ads interface, including evolving AI functionality. Utilize all best practices around campaign construction and management. Keep up to date on PPC trends by ongoing training and research.
• Update PPC and email landing pages as needed in Wordpress.
• Work closely with the Digital Director to align PPC and email digital strategies with overall marketing objectives, ensuring consistent messaging and branding. Work with analytics specialist to ensure accurate reporting of PPC and email metrics. Work with digital writer on ad and landing page copy.
• Keyword Research & Targeting: Conduct keyword research and audience targeting to ensure effective ad placement and engagement, including geotargeting strategies to reach relevant demographics
• Create and send marketing emails using platforms like Constant Contact. Perform AB tests to improve email performance. Basic email automation.

Benefit Highlights

• Challenging and rewarding work environment
• Competitive Compensation & Generous Paid Time Off
• Excellent Medical, Dental, Vision and Prescription Drug Plans
• 401(K) with company match and discounted stock plan
• SoFi Student Loan Refinancing Program
• Career development opportunities within UHS and its 300+ Subsidiaries!

About Universal Health Services

Headquartered in King of Prussia, PA, Universal Health Services, Inc. (NYSE: UHS) is one of the nation’s largest and most respected providers of hospital and healthcare services. Since our founding in 1979, UHS has grown steadily into a premier Fortune 500® corporation perennially recognized by multiple esteemed national rating entities. Through its subsidiaries, UHS operates inpatient acute care facilities, inpatient behavioral health facilities, outpatient and other facilities, nationwide virtual behavioral health services, an insurance offering, a physician network and various related services with physical locations in the U.S., Puerto Rico, Ireland and United Kingdom. www.uhs.com.

Qualifications

Requirements and special skills:

• Associate Degree required, Bachelor’s Degree preferred
• 3-5 years related experience
• Google PPC campaign management
• Ability to create and send marketing emails
• PPC Bid strategy and targeting strategy
• Understanding or willingness to learn email list maintenance
• Understanding of digital marketing principles, particularly in healthcare or patient acquisition contexts.
• Understanding or willingness to learn Email automation and nurture

EEO Statement

All UHS subsidiaries are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates. UHS subsidiaries are equal opportunity employers and as such, openly support and fully commit to recruitment, selection, placement, promotion and compensation of individuals without regard to race, color, religion, age, sex (including pregnancy, gender identity, and sexual orientation), genetic information, national origin, disability status, protected veteran status or any other characteristic protected by federal, state or local laws.