Digital Media Specialist

Shift Digital; Birmingham (MI); On-site; USD 50,000 - 70,000; Full time

Job summary

A leading digital marketing agency in Birmingham, Michigan is seeking a Digital Media Specialist II responsible for managing various online media programs including Search Engine Marketing and Display Advertising. The ideal candidate will have hands-on experience in online media campaigns, strong Excel skills, and the ability to provide actionable insights based on campaign data. Candidates should possess at least two years of experience in paid search and social media, and be capable of optimizing campaign performance for optimum results.

Qualifications

• 2+ years experience in paid search and social media advertising.
• Expertise in managing online media campaigns.
• Strong written and verbal communication skills.

Responsibilities

• Manage execution of paid search, display, and social media ad campaigns.
• Analyze performance data and optimize campaigns.
• Create and present reports and insights to clients.

Skills

Paid search expertise

Social media advertising

Analytical skills

Excel proficiency

Problem-solving

Education

Bachelor's degree in Marketing

Tools

Skai Search

Google Ads Editor

Adobe

Job description

The Digital Media Specialist II role requires an experienced media specialist that will be responsible for the hands-on management of online media programs including but not limited to Search Engine Marketing, Display Advertising, Facebook Ads, and YouTube Video Advertising. The Digital Media Specialist II will work directly with the Digital Marketing Manager and Media Director and applicable account team counterparts to implement high performance media programs.

Responsibilities

• All responsibilities of Digital Media Specialist II
• Manage the daily execution of local, targeted Paid Search, Display, Facebook, and YouTube Video Ad campaigns based on direction from Digital Media Manager.
• Communicate daily with team on all aspects of media including campaign performance, project status, etc.
• Responsible for making decisions regarding campaign health- when it runs, how it runs, where it runs and how to spend budget effectively for clients.
• Proactively research, identify, and create new digital media plans to present to client
• Analyze campaign performance data to produce actionable insights and flag issues and then make strategic recommendations for change based on results.
• Strategize, implement, and monitor optimizations and campaign health.
• Present education material to OEM clients
• Create Monthly Reporting
• Manage tickets regarding account changes

Requirements

• At least two years experience in paid search and social (must be a hands-on, day-to-day expert)
• Strong understanding of display, re-targeting, paid search, paid social and YouTube Ads.
• Excellent Excel skills are a must.
• Strong analytical and problem-solving skills.
• Ability to manage a variety of data sources and internal customers in a fast-paced setting.
• Ability to be self-sufficient and have entrepreneurial mindset.
• Strong written and verbal communications skills.
• Must be able to successfully complete the Google Ads certification.
• College degree – preferably in Marketing.
• 1 - 3 years’ experience working with online media campaigns.
• Experience developing local based advertising campaigns.
• Experience with bid management software (Skai Search, Google Ads Editor, Adobe)
• Understanding of advanced Microsoft Excel functionality and formulas.
• Knowledge of search engine optimization.