Digital Media Planner – Growth Path & Data Insights

Marcus Thomas LLC; Warrensville Heights (OH); On-site; USD 52,000 - 78,000; Full time

Benefits offered by this job

Time Off

Parental Leave (12 weeks)

Health, dental and vision coverage

Wellness stipends

401(k) with company contributions

Job summary

Marcus Thomas LLC is seeking a Digital Media Planner to build, execute and optimize digital media plans for assigned accounts. You’ll work with the media lead, creative, social and analytics teams in a best-in-class department in Ohio, with a defined path for growth.

You’ll manage day-to-day performance across self-service and managed-service platforms, own execution, optimization and reporting, and partner with analytics to deliver insights on time. The agency is the largest media buyer in Ohio.

Qualifications

• One to three years of experience in marketing, communications or a related field.
• A thorough understanding of media math and planning principles, including CPM, CPC, CPA, CTR, ROAS.
• Comfort digging into performance data and turning it into sound optimizations.
• Clear, effective written and verbal communication.
• No specific degree is required. Equivalent professional experience is fully accepted.

Responsibilities

• Build media plans for your assigned accounts under the direction of the media lead.
• Proactively suggest tests and optimizations across all your assigned accounts.
• Manage performance across specified channels, on both self-service and managed-service platforms.
• Own the day-to-day execution, buying stewardship and optimization of your accounts.
• Report key insights and takeaways, not just numbers.
• Partner with the analytics team to deliver reports on time.
• Provide quality control on campaigns and setups completed by other team members.
• Sign and send insertion orders and reconcile invoices.

Skills

Media planning

Data-driven optimization

Communication

Marketing experience

Education

No degree required

Tools

DV360

Nexxen

StackAdapt

Meta Ads Manager

Google Campaign Manager 360

Google Ads

Strata/SBMS

Job description

Marcus Thomas LLC is seeking a Digital Media Planner to build, execute and optimize digital media plans for assigned accounts. You’ll work with the media lead, creative, social and analytics teams in a best-in-class department in Ohio, with a defined path for growth.

You’ll manage day-to-day performance across self-service and managed-service platforms, own execution, optimization and reporting, and partner with analytics to deliver insights on time. The agency is the largest media buyer in Ohio.