Digital Media Planner: Data-Driven Campaign Optimizer

Marcus Thomas LLC; Warrensville Heights (OH); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Time off policy

Parental leave

Medical/dental/vision

Wellness stipends

401(k) with company contributions

Job summary

Marcus Thomas LLC is seeking a Digital Media Planner in Cleveland, OH. You will work under the media lead to create, execute and optimize digital media plans for assigned accounts, managing day-to-day performance across self-service and managed-service platforms.

Collaborate with creative, social and analytics teams in a top-tier media department. The role offers a defined career path and is ideal for someone with 3–5 years in marketing, strong media math skills, and a proactive, data-driven

Qualifications

• Three to five years of experience in marketing, communications or a related field.
• Deep understanding of media math and planning principles (CPM, CPC, CPA, ROAS).
• Ability to turn performance data into optimizations.
• Clear, effective written and verbal communication.
• Equivalency of professional experience accepted; no specific degree required.

Responsibilities

• Build media plans for assigned accounts under the media lead.
• Proactively suggest tests and optimizations across all accounts.
• Manage performance across self-service and managed-service platforms.
• Own day-to-day execution, buying stewardship and optimization.
• Report insights and takeaways, not just numbers.
• Partner with analytics to deliver timely reports.
• Provide quality control on campaigns and setups.
• Sign insertion orders and reconcile invoices.

Skills

Media planning

Performance analysis

Written and verbal communication

Growth mindset

Education

No degree required

Tools

DV360

Nexxen

StackAdapt

Meta Ads Manager

Google Campaign Manager 360

Google Ads

Strata/SBMS

Job description

Marcus Thomas LLC is seeking a Digital Media Planner in Cleveland, OH. You will work under the media lead to create, execute and optimize digital media plans for assigned accounts, managing day-to-day performance across self-service and managed-service platforms.

Collaborate with creative, social and analytics teams in a top-tier media department. The role offers a defined career path and is ideal for someone with 3–5 years in marketing, strong media math skills, and a proactive, data-driven