Digital Media Operations Specialist

DigiKey Electronics; BLOOMINGTON (MN); Hybrid; USD 35,000 - 48,000; Full time

Job summary

DigiKey Electronics is seeking a Digital Media Operations Specialist to support the execution, optimization, reporting, and operational management of DigiKey's programmatic advertising. The role is hybrid, with regular onsite attendance, and collaborates with internal stakeholders and agency partners to ensure campaigns run efficiently and meet business objectives.

The position requires 3–5+ years in digital advertising or related fields, strong analytics, and excellent stakeholder management.

Qualifications

• 3-5+ years of experience in digital advertising, media operations, marketing operations, or paid media execution.
• Experience working with digital advertising platforms and campaign reporting tools.
• Strong analytical and problem-solving skills.
• Experience managing multiple projects and priorities in a fast-paced environment.
• Excellent communication and stakeholder management skills.
• Strong attention to detail and commitment to operational excellence.

Responsibilities

• Support the setup, execution, monitoring, and optimization of digital media campaigns across programmatic and other digital advertising channels.
• Review campaign performance and identify opportunities to improve delivery, efficiency, audience targeting, and overall effectiveness.
• Coordinate creative asset deployment, campaign trafficking, quality assurance, and launch readiness activities.
• Monitor campaign pacing, budgets, delivery, and performance metrics to ensure campaigns achieve established objectives.
• Troubleshoot campaign delivery, tracking, tagging, and audience activation issues.
• Serve as the primary day-to-day operational contact for agency-managed programmatic initiatives.
• Collaborate with agency partners on campaign setup, execution, reporting, and performance reviews.
• Ensure campaign requirements, timelines, and deliverables are clearly communicated and executed.
• Capture operational knowledge, best practices, and platform expertise from agency partners to build internal capabilities.
• Maintain documentation of campaign processes, workflows, and operating procedures.
• Develop recurring campaign performance reporting and dashboards.
• Analyze campaign results and provide actionable recommendations to stakeholders.
• Ensure tracking, tagging, and attribution frameworks are implemented accurately.
• Partner with analytics and marketing teams to validate data quality and reporting consistency.
• Support testing initiatives designed to improve media performance and customer engagement.
• Assist with audience activation, segmentation, and targeting efforts across digital advertising platforms.
• Support the implementation and management of pixels, tracking technologies, and audience integrations.
• Maintain platform configurations and user access controls where applicable.
• Work closely with marketing technology, analytics, and privacy teams to ensure data is used appropriately and effectively.
• Support DigiKey's long-term goal of increasing internal digital media execution capabilities.
• Develop and maintain documentation, training materials, and operational playbooks.
• Recommend process improvements that drive efficiency, scalability, and performance.
• Stay current on emerging digital media technologies, platform capabilities, and industry best practices.

Skills

Digital advertising

Media operations

Analytics

Stakeholder management

Project management

Education

Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field

Tools

DV360

The Trade Desk

Amazon DSP

Job description

DigiKey is one of the fastest growing distributors of electronic components in the world. In addition to offering the broadest selection of in-stock electronic components and providing the best service possible to customers, employees have access to a highly competitive benefits package. To learn more, visit our benefits and perks page.

Position Overview

Schedule: Monday - Friday 8:00am - 4:30pm

The Digital Media Operations Specialist is responsible for supporting the execution, optimization, reporting, and operational management of DigiKey's programmatic advertising. This role will serve as the primary operational partner to internal stakeholders and external agency partners, ensuring campaigns are executed efficiently, measured accurately, and continuously optimized to achieve business objectives.

As DigiKey expands its programmatic capabilities, this role will play a key part in developing internal expertise, documenting processes, and building the operational foundation necessary to support increased ownership of programmatic campaign management over time.

This is a hybrid position; regular weekly onsite attendance will be required.

Responsibilities

Digital Media Operations

• Support the setup, execution, monitoring, and optimization of digital media campaigns across programmatic and other digital advertising channels.
• Review campaign performance and identify opportunities to improve delivery, efficiency, audience targeting, and overall effectiveness.
• Coordinate creative asset deployment, campaign trafficking, quality assurance, and launch readiness activities.
• Monitor campaign pacing, budgets, delivery, and performance metrics to ensure campaigns achieve established objectives.
• Troubleshoot campaign delivery, tracking, tagging, and audience activation issues.

Agency Partnership & Execution Support

• Serve as the primary day-to-day operational contact for agency-managed programmatic initiatives.
• Collaborate with agency partners on campaign setup, execution, reporting, and performance reviews.
• Ensure campaign requirements, timelines, and deliverables are clearly communicated and executed.
• Capture operational knowledge, best practices, and platform expertise from agency partners to build internal capabilities.
• Maintain documentation of campaign processes, workflows, and operating procedures.

Measurement & Reporting

• Develop recurring campaign performance reporting and dashboards.
• Analyze campaign results and provide actionable recommendations to stakeholders.
• Ensure tracking, tagging, and attribution frameworks are implemented accurately.
• Partner with analytics and marketing teams to validate data quality and reporting consistency.
• Support testing initiatives designed to improve media performance and customer engagement.

Platform & Audience Management

• Assist with audience activation, segmentation, and targeting efforts across digital advertising platforms.
• Support the implementation and management of pixels, tracking technologies, and audience integrations.
• Maintain platform configurations and user access controls where applicable.
• Work closely with marketing technology, analytics, and privacy teams to ensure data is used appropriately and effectively.

Capability Development & Process Improvement

• Support DigiKey's long-term goal of increasing internal digital media execution capabilities.
• Develop and maintain documentation, training materials, and operational playbooks.
• Recommend process improvements that drive efficiency, scalability, and performance.
• Stay current on emerging digital media technologies, platform capabilities, and industry best practices.

Qualifications

Required

• 3-5+ years of experience in digital advertising, media operations, marketing operations, or paid media execution.
• Experience working with digital advertising platforms and campaign reporting tools.
• Strong analytical and problem‑solving skills.
• Experience managing multiple projects and priorities in a fast‑paced environment.
• Excellent communication and stakeholder management skills.
• Strong attention to detail and commitment to operational excellence.

Preferred

• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field.
• Experience working with programmatic advertising platforms such as DV360, The Trade Desk, Amazon DSP, or similar technologies.
• Experience collaborating with media agencies or external partners.
• Knowledge of audience targeting, attribution, tracking implementation, and campaign measurement.
• Familiarity with marketing technology platforms, CRM systems, customer data platforms, or analytics tools.
• Experience supporting B2B marketing and lead generation initiatives.
• Understanding of privacy regulations and data governance best practices.

Key Competencies

• Digital Media Operations
• Campaign Execution & Optimization
• Data Analysis & Reporting
• Programmatic Advertising Fundamentals
• Process Documentation
• Vendor & Agency Coordination
• Quality Assurance
• Cross‑Functional Collaboration
• Problem Solving
• Continuous Improvement

Physical Requirements

• Generally, spend the workday sitting at a workstation and operating computer devices, such as, but not limited to keyboard, mouse and screen
• Generally, spend the workday performing repetitive motions that involve or affect the hands, head, and other parts of your body

Compensation

The base pay range for this position is: $25.25 to $34.50. Must be authorized to work in the U.S. without the need for employment‑based immigration sponsorship, now or in the future. The employer does not offer immigration sponsorship for this opportunity.

Many factors influence the determination of base pay within a range, including the candidate's work experience in related roles; the candidate's knowledge, skills, capabilities, and performance; the relative pay of other DigiKey employees in similar roles; and the budget available for the position.

DigiKey Electronics is an Equal Opportunity Employer. We encourage all qualified candidates, including protected veterans and individuals with disabilities, and to apply and be considered for open positions.

If you are an applicant with a disability and need a reasonable accommodation for any part of the employment process, please contact Human Resources at 1-800-338-4105 or [e-mail].