Digital Media Operations Specialist

Digi-Key Electronics; Thief River Falls (MN); Hybrid; USD 35,000 - 48,000; Full time

Job summary

DigiKey Electronics is seeking a Digital Media Operations Specialist to support the setup, execution, monitoring, and optimization of programmatic campaigns across channels. This hybrid role requires regular on-site attendance and close collaboration with internal teams and external agencies.

You will develop operational playbooks, dashboards, and recurring performance reports, ensuring campaigns meet objectives and data is tracked accurately.

Qualifications

• 3–5+ years in digital advertising or marketing operations.
• Experience with programmatic platforms and campaign reporting.
• Strong stakeholder management and communication skills.
• Detail-oriented with a focus on operational excellence.
• Ability to manage multiple campaigns and projects.

Responsibilities

• Support setup, execution, monitoring, and optimization of digital media campaigns.
• Review performance and identify opportunities to improve delivery and targeting.
• Coordinate asset deployment, trafficking, QA, and launch readiness.
• Monitor budgets, pacing, and performance metrics.
• Troubleshoot delivery, tracking, tagging, and audience activation issues.
• Collaborate with agency partners on setup, reporting, and reviews.
• Maintain documentation of processes and playbooks.
• Develop recurring performance reporting and dashboards.

Skills

Analytical skills

Problem solving

Project management

Communication

Attention to detail

Operational excellence

Digital advertising platforms

Education

Bachelor's degree in Marketing, Business, Communications, Analytics, or related field

Tools

DV360

The Trade Desk

Amazon DSP

Campaign reporting tools

Job description

DigiKey is one of the fastest growing distributors of electronic components in the world. In addition to offering the broadest selection of in-stock electronic components and providing the best service possible to customers, employees have access to a highly competitive benefits package. To learn more, visit our benefits and perks page .______________________________________________________________________Position Overview:Schedule: Monday - Friday 8:00am - 4:30pmThe Digital Media Operations Specialist is responsible for supporting the execution, optimization, reporting, and operational management of DigiKey's programmatic advertising. This role will serve as the primary operational partner to internal stakeholders and external agency partners, ensuring campaigns are executed efficiently, measured accurately, and continuously optimized to achieve business objectives.As DigiKey expands its programmatic capabilities, this role will play a key part in developing internal expertise, documenting processes, and building the operational foundation necessary to support increased ownership of programmatic campaign management over time.This is a hybrid position; regular weekly onsite attendance will be required.Responsibilities:Digital Media OperationsSupport the setup, execution, monitoring, and optimization of digital media campaigns across programmatic and other digital advertising channels.Review campaign performance and identify opportunities to improve delivery, efficiency, audience targeting, and overall effectiveness.Coordinate creative asset deployment, campaign trafficking, quality assurance, and launch readiness activities.Monitor campaign pacing, budgets, delivery, and performance metrics to ensure campaigns achieve established objectives.Troubleshoot campaign delivery, tracking, tagging, and audience activation issues.Agency Partnership & Execution SupportServe as the primary day-to-day operational contact for agency-managed programmatic initiatives.Collaborate with agency partners on campaign setup, execution, reporting, and performance reviews.Ensure campaign requirements, timelines, and deliverables are clearly communicated and executed.Capture operational knowledge, best practices, and platform expertise from agency partners to build internal capabilities.Maintain documentation of campaign processes, workflows, and operating procedures.Measurement & ReportingDevelop recurring campaign performance reporting and dashboards.Analyze campaign results and provide actionable recommendations to stakeholders.Ensure tracking, tagging, and attribution frameworks are implemented accurately.Partner with analytics and marketing teams to validate data quality and reporting consistency.Support testing initiatives designed to improve media performance and customer engagement.Platform & Audience ManagementAssist with audience activation, segmentation, and targeting efforts across digital advertising platforms.Support the implementation and management of pixels, tracking technologies, and audience integrations.Maintain platform configurations and user access controls where applicable.Work closely with marketing technology, analytics, and privacy teams to ensure data is used appropriately and effectively.Capability Development & Process ImprovementSupport DigiKey's long-term goal of increasing internal digital media execution capabilities.Develop and maintain documentation, training materials, and operational playbooks.Recommend process improvements that drive efficiency, scalability, and performance.Stay current on emerging digital media technologies, platform capabilities, and industry best practices.QualificationsRequired3-5+ years of experience in digital advertising, media operations, marketing operations, or paid media execution.Experience working with digital advertising platforms and campaign reporting tools.Strong analytical and problem-solving skills.Experience managing multiple projects and priorities in a fast-paced environment.Excellent communication and stakeholder management skills.Strong attention to detail and commitment to operational excellence.PreferredBachelor's degree in Marketing, Business, Communications, Analytics, or a related field.Experience working with programmatic advertising platforms such as DV360, The Trade Desk, Amazon DSP, or similar technologies.Experience collaborating with media agencies or external partners.Knowledge of audience targeting, attribution, tracking implementation, and campaign measurement.Familiarity with marketing technology platforms, CRM systems, customer data platforms, or analytics tools.Experience supporting B2B marketing and lead generation initiatives.Understanding of privacy regulations and data governance best practices.Key CompetenciesDigital Media OperationsCampaign Execution & OptimizationData Analysis & ReportingProgrammatic Advertising FundamentalsProcess DocumentationVendor & Agency CoordinationQuality AssuranceCross-Functional CollaborationProblem SolvingContinuous ImprovementPhysical Requirements:Generally, spend the workday sitting at a workstation and operating computer devices, such as, but not limited to keyboard, mouse and screenGenerally, spend the workday performing repetitive motions that involve or affect the hands, head, and other parts of your bodyCompensation:The base pay range for this position is:$25.25to$34.50Must be authorized to work in the U.S. without the need for employment-based immigration sponsorship, now or in the future. The employer does not offer immigration sponsorship for this opportunity.Many factors influence the determination of base pay within a range, including the candidate’s work experience in related roles; the candidate’s knowledge, skills, capabilities, and performance; the relative pay of other DigiKey employees in similar roles; and the budget available for the position.______________________________________________________________________DigiKey Electronics is an Equal Opportunity Employer. We encourage all qualified candidates, including protected veterans and individuals with disabilities, and to apply and be considered for open positions.If you are an applicant with a disability and need a reasonable accommodation for any part of the employment process, please contact Human Resources at 1-800-338-4105 or [e-mail] .Know Your Rights: Workplace Discrimination is Illegal