Digital Media Manager (Remote)

Lensa; Kansas City (MO); Remote; USD 70,000 - 87,000; Full time

Job summary

A leading company in the education technology sector is seeking a Digital Media Manager to oversee their digital media execution. This role involves managing social channels, executing campaigns, and analyzing performance metrics to drive marketing success. The ideal candidate will have extensive experience in social media management and a strong understanding of digital marketing principles.

Qualifications

• 7+ years of experience in social and paid media with proven success.
• Proficiency in social media management tools and web analytics.
• Strong understanding of SEO and SEM principles.

Responsibilities

• Manage social channels and oversee paid social and search campaigns.
• Analyze campaign performance and optimize based on metrics.
• Manage vendor engagement and ensure smooth operations.

Skills

Social media management

Campaign execution

Analytics and reporting

Vendor management

SEO and SEM principles

Excellent communication skills

Project management

Education

Bachelor's degree in Marketing, Communications, or a related field

Tools

Sprout Social

Google Analytics

Job description

1 day ago Be among the first 25 applicants

Lensa is the leading career site for job seekers at every stage of their career. Our client, Cengage Group, is seeking professionals. Apply via Lensa today!

We believe in the power and joy of learning

At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

Our culture values diversity, engagement, and discovery

Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-diversity/ .

The Digital Media Manager is responsible for overseeing digital media execution for business unit go-to-market strategies.

What You'll Do Here

• Manage social channels – Work closely with internal teams and external vendors to provide oversight of our paid social and paid search channels such as Facebook, LinkedIn, Google, X (formerly Twitter), Bing and YouTube. Orchestrate day-to-day social media activities, including calendar management, posting, monitoring, responding to or forwarding on any questions that require responses, and boosting.
• Campaign Execution – Partner with internal teams and external vendors to plan, build and launch paid media and social campaigns to achieve agreed upon business goals. Test and analyze campaigns to improve messaging, creative, audience targeting, and overall channel performance.
• Analytics and Reporting – In partnership with the analytics team, regularly analyze and communicate campaign performance against established digital marketing metrics, KPIs, intelligence and optimization strategies. Monitor budget and communicate spend status.
• Vendor Management – Manage all aspects of vendor engagement, including tracking and processing invoices, contracts/SOWs. Onboard and provide access, as appropriate, to relevant social channels and tools such as CM360 and Sprout Social.
  
  

Skills You Will Need Here

• Bachelor's degree in Marketing, Communications, or a related field
• 7+ years of experience in social and paid media, with a proven track record of successful campaigns in large channels such as Facebook and LinkedIn
• Proficiency in social media management tools, such as Sprout Social
• Experience with web analytics tools such as Google Analytics
• Strong understanding of SEO and SEM principles
• Experience with vendor management
• Excellent written and verbal communication skills
• Excellent project management skills
• Preferred: Experience working in a digital agency
  
  

Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of race, national origin, religion, sex, sexual orientation, genetic information, disability, age, veteran status, and any other classification protected by applicable federal, state, provincial or local laws.

Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at [e-mail] or at [phone].

About Cengage Group

Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Compensation

At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here (https://www.cengagegroup.com/news/perspectives/2024/cengage-group-total-rewards-philosophy/) to learn more about our Total Rewards Philosophy .

The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.

$70,000.00 - $87,000.00 USD

Cengage Group , a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms.

We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Warning: Be aware, there has been an increase of targeted recruitment scams perpetrated by bad actors falsely providing job offers on behalf Cengage Group to candidates as a means of obtaining personal information. Note that Cengage will always interview candidates via live in-person meetings, phone calls and video calls before an offer would be extended. Also, be sure to check that communication is coming from an @cengage.com email address.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  IT Services and IT Consulting

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