Digital Media Manager (Remote)

Lensa; Las Vegas (NV); Remote; USD 70,000 - 87,000; Full time

Job summary

A leading company in education technology is seeking a Digital Media Manager to oversee digital media execution for go-to-market strategies. The role involves managing social channels, executing campaigns, and analyzing performance. Candidates should have a bachelor's degree in Marketing or Communications and over 7 years of experience in social media management.

Qualifications

• 7+ years in social and paid media with successful campaigns.
• Strong understanding of SEO and SEM principles.
• Preferred: Experience in a digital agency.

Responsibilities

• Manage social channels and oversee paid social/search.
• Partner to plan, build, launch, and analyze campaigns.
• Analyze campaign performance with the analytics team.

Skills

Social media management

Communication

Project management

SEO

SEM

Vendor management

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Sprout Social

Google Analytics

Job description

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Lensa is the leading career site for job seekers at every stage of their career. Our client, Cengage Group, is seeking professionals. Apply via Lensa today!

We believe in the power and joy of learning

At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

Our culture values diversity, engagement, and discovery

Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is essential to our success and the success of our learners. We value diverse perspectives and strive to ensure all employees feel empowered to voice their ideas and be authentic. We support this through inclusive programs, benefits, and initiatives integrated into our daily work. Learn more at Cengage Inclusion and Diversity.

The Digital Media Manager oversees digital media execution for go-to-market strategies.

What You'll Do Here

1. Manage social channels: Collaborate with internal teams and vendors to oversee paid social/search channels like Facebook, LinkedIn, Google, X, Bing, YouTube. Manage daily activities including posting, monitoring, responding, and boosting.
2. Campaign Execution: Partner to plan, build, launch, and analyze paid media and social campaigns, optimizing messaging, creative, targeting, and performance.
3. Analytics and Reporting: Analyze campaign performance with the analytics team, monitor KPIs, and manage budgets.
4. Vendor Management: Manage vendor relationships, invoices, contracts, onboarding, and access to tools like CM360 and Sprout Social.

Skills You Will Need Here

• Bachelor's degree in Marketing, Communications, or related field
• 7+ years in social and paid media with successful campaigns on channels like Facebook and LinkedIn
• Proficiency in social media management tools (e.g., Sprout Social)
• Experience with web analytics tools (e.g., Google Analytics)
• Strong understanding of SEO and SEM principles
• Vendor management experience
• Excellent communication and project management skills
• Preferred: Experience in a digital agency

Cengage Group values diversity and is committed to inclusive hiring. We consider all applicants regardless of race, gender, religion, or other protected categories. Reasonable accommodations are available for applicants with disabilities. Contact [e-mail] or [phone] for assistance.

About Cengage Group

Cengage is a global education technology company serving millions of learners with digital content and platforms like MindTap and Cengage Unlimited. We aim to improve lives through accessible, quality education.

Compensation

Our total rewards package includes a base salary range of $70,000 - $87,000 USD, with variations based on experience, location, and qualifications. Sales roles may include additional incentives. Details at Total Rewards Philosophy.

Beware of scams: Cengage never conducts interviews via email or third-party offers without direct contact from @cengage.com addresses.

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industry: IT Services and IT Consulting