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Digital Media Manager (Remote)
Lensa
Little Rock (AR)
Remote
USD 70,000 - 87,000
Full time
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Job summary
A prominent role at Cengage Group as a Digital Media Manager, specializing in executing digital marketing strategies and managing social media platforms. This position requires a skilled professional with extensive experience in social media management, vendor engagement, and strong analytical abilities. Join a dynamic team that values diversity and innovation to enhance learning experiences globally.
Qualifications
- 7+ years of experience in social and paid media.
- Strong understanding of SEO and SEM principles.
- Experience with vendor management.
Responsibilities
- Manage social channels and oversee paid media campaigns.
- Analyze and report on campaign performance.
- Coordinate with internal teams and external vendors.
Skills
Education
Tools
Job description
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Lensa is the leading career site for job seekers at every stage of their career. Our client, Cengage Group, is seeking professionals. Apply via Lensa today!
We believe in the power and joy of learning
At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
Our culture values diversity, engagement, and discovery
Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-diversity/ .
The Digital Media Manager is responsible for overseeing digital media execution for business unit go-to-market strategies.
What You'll Do Here
- Manage social channels – Work closely with internal teams and external vendors to provide oversight of our paid social and paid search channels such as Facebook, LinkedIn, Google, X (formerly Twitter), Bing and YouTube. Orchestrate day-to-day social media activities, including calendar management, posting, monitoring, responding to or forwarding on any questions that require responses, and boosting.
- Campaign Execution – Partner with internal teams and external vendors to plan, build and launch paid media and social campaigns to achieve agreed upon business goals. Test and analyze campaigns to improve messaging, creative, audience targeting, and overall channel performance.
- Analytics and Reporting – In partnership with the analytics team, regularly analyze and communicate campaign performance against established digital marketing metrics, KPIs, intelligence and optimization strategies. Monitor budget and communicate spend status.
- Vendor Management – Manage all aspects of vendor engagement, including tracking and processing invoices, contracts/SOWs. Onboard and provide access, as appropriate, to relevant social channels and tools such as CM360 and Sprout Social.
- Bachelor's degree in Marketing, Communications, or a related field
- 7+ years of experience in social and paid media, with a proven track record of successful campaigns in large channels such as Facebook and LinkedIn
- Proficiency in social media management tools, such as Sprout Social
- Experience with web analytics tools such as Google Analytics
- Strong understanding of SEO and SEM principles
- Experience with vendor management
- Excellent written and verbal communication skills
- Excellent project management skills
- Preferred: Experience working in a digital agency
Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at accommodations.ta@cengage.com or at +1 (617)289-7917.
About Cengage Group
Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
Compensation
At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here (https://www.cengagegroup.com/news/perspectives/2024/cengage-group-total-rewards-philosophy/) to learn more about our Total Rewards Philosophy .
The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
$70,000.00 - $87,000.00 USD
Cengage Group , a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms.
We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
Warning: Be aware, there has been an increase of targeted recruitment scams perpetrated by bad actors falsely providing job offers on behalf Cengage Group to candidates as a means of obtaining personal information. Note that Cengage will always interview candidates via live in-person meetings, phone calls and video calls before an offer would be extended. Also, be sure to check that communication is coming from an @cengage.com email address.
- Seniority levelMid-Senior level
- Employment typeFull-time
- Job functionMarketing and Sales
- IndustriesIT Services and IT Consulting
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