Digital Marketing & Web Experience Specialist

Wills Group; La Plata (MD); Hybrid; USD 65,000 - 85,000; Full time

Benefits offered by this job

401(k) match

Health, vision and dental plans

Paid time off

Hybrid work environment

Education reimbursement

Employee discounts

Job summary

Wills Group seeks a Digital Marketing & Web Specialist to own Dash In and Splash In websites, manage content, optimize for search, and improve the customer journey. You’ll work with Brand, Creative, Loyalty, and Analytics teams to launch campaigns and drive performance.

The role blends CMS, landing pages, SEO, analytics, and CRO with a focus on local search and AI-powered opportunities. Hybrid schedule in Maryland is required.

Qualifications

• Bachelor's degree in Marketing, Business Admin, Digital Media, or related field.
• 3+ years in website management, SEO, digital marketing, or e-commerce.
• Experience with CMS, site publishing platforms, landing pages, and campaign launches.
• Working knowledge of on-page SEO, local SEO, technical SEO fundamentals, and content optimization.
• Experience with web analytics and reporting tools such as Google Analytics and Google Search Console.
• Ability to analyze digital performance and translate insights into actionable recommendations.
• Strong project management, organization, and prioritization skills with multiple deadlines.
• Authorization to work in the U.S. (visa sponsorship not available).

Responsibilities

• Own digital web experience for Dash In and Splash In brands, including content updates and campaigns.
• Build and optimize landing pages, templates, and promo modules for campaigns and new openings.
• Lead day-to-day SEO, including audits, metadata, internal linking, local content, and schema.
• Improve customer journey with CRO, navigation improvements, and A/B testing.
• Monitor KPIs like traffic, engagement, and conversions to identify opportunities.
• Collaborate with Brand, Creative, Loyalty, Performance Marketing, Analytics, and tech teams.
• Support digital commerce by maintaining content and messaging across platforms.

Skills

CMS experience

SEO

Landing pages

Analytics

A/B testing

Conversion optimization

Project management

HTML/CSS basics

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Search Console

Job description

Wills Group seeks a Digital Marketing & Web Specialist to own Dash In and Splash In websites, manage content, optimize for search, and improve the customer journey. You’ll work with Brand, Creative, Loyalty, and Analytics teams to launch campaigns and drive performance.

The role blends CMS, landing pages, SEO, analytics, and CRO with a focus on local search and AI-powered opportunities. Hybrid schedule in Maryland is required.