Digital Marketing & Web Experience Specialist

Bradford White Corporation; Ambler (Montgomery County); On-site; USD 65,000 - 90,000; Full time

Job summary

Bradford White Corporation is seeking a Digital Marketing Specialist to execute digital initiatives across our marketing programs, focusing on website design, content updates, and ongoing site optimization to enhance the digital experience for customers.

You will manage digital marketing assets, collaborate with internal stakeholders and external partners, and contribute ideas for performance improvements across channels to drive growth and brand impact.

Qualifications

• College and/or Graduate Degree required in Marketing, Business or Communications plus a minimum of three (3) years of corporate marketing or business development experience.
• 3+ years in web strategy, web product management, or digital marketing roles.
• Above and beyond customer focus.
• Proven success working on large-scale web ecosystems (MarTech stack) and digital transformation initiatives.
• Experience with CMS development, database management, and API integrations to support scalable and dynamic web functionality.
• Expertise in Drupal or open-source site building, including configuration of content types, views, modules, and site architecture.
• Proven work experience in a digital marketing or web strategy role.
• Critical thinking and entrepreneurial mindset
• Strong analytical and consultative skills

Responsibilities

• Developing an in-depth understanding of the primary groups of Bradford White Corporations Customers. Learn why they support the products and brands that they do, what detracts them from supporting products and brands and use this to help the growth and success of the Bradford White Corporation.
• Managing, updating, and optimizing website content, design, and functionality to ensure a seamless and engaging user experience.
• Implementing digital marketing strategies, including paid media, email marketing, display, Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
• Influencing web UX strategy, research, and design standards, prioritizing accessibility and simplicity for all audiences.
• Assisting in the creation and deployment of landing pages, forms, and other web-based assets
• Developing strong working relationships with BWC Marketing, IT, Sales, Product and Customer Support Teams as across functional and collaborative work is critical to the success of this role.

Skills

CMS development

Drupal

API integrations

Analytics

Web strategy

SEO/SEM

Team collaboration

Content management

Education

Bachelor's degree in Marketing/Business/Communications

Tools

MarTech stack

CMS platforms

Job description

Bradford White Corporation is seeking a Digital Marketing Specialist to execute digital initiatives across our marketing programs, focusing on website design, content updates, and ongoing site optimization to enhance the digital experience for customers.

You will manage digital marketing assets, collaborate with internal stakeholders and external partners, and contribute ideas for performance improvements across channels to drive growth and brand impact.