Digital Marketing & Web Content Specialist

City-of-Beaumont,-Texas; Beaumont (TX); On-site; USD 45,000 - 60,000; Full time

Job summary

City of Beaumont seeks a Digital Media Specialist to support visitBeaumontTX.com, deploy email campaigns, and assist digital marketing efforts. The role includes updating site content, coordinating with departments, and maintaining analytics dashboards.

The position requires on-site work in Beaumont, TX, with responsibilities spanning CMS upkeep, graphic design, and CRM data input. A relevant associate degree is preferred and WordPress experience is desired.

Qualifications

• Experience with website CMS and email marketing systems.
• Experience with Adobe Creative Suite (Illustrator/Photoshop/Indesign).
• SEO and mobile‑responsive content development is a plus.
• WordPress experience preferred.
• Familiarity with CRM (Simpleview) and digital asset management.

Responsibilities

• Maintain content/images on visitBeaumontTX.com.
• Deploy outbound email communications and manage production schedule.
• Analyze results and inform future email planning.
• Update homepage content and audit pages for analytics.
• Collaborate with departments to refresh site content.
• Support digital marketing across channels as needed.
• Research web trends and new features for BCVB.
• Organize digital assets in DAM and assist with media needs.
• Pull web analytics reports for Marketing Web Dashboards.
• Assist with graphic design/video requests as needed.
• Input and regulate CRM listings (restaurants, attractions, businesses).

Skills

Website content management

Email marketing

Analytics and reporting

Graphic design

CRM familiarity (Simpleview)

Education

Associate degree preferred

Tools

Adobe Creative Suite

WordPress

Simpleview CRM

Google Analytics

Job description

City of Beaumont seeks a Digital Media Specialist to support visitBeaumontTX.com, deploy email campaigns, and assist digital marketing efforts. The role includes updating site content, coordinating with departments, and maintaining analytics dashboards.

The position requires on-site work in Beaumont, TX, with responsibilities spanning CMS upkeep, graphic design, and CRM data input. A relevant associate degree is preferred and WordPress experience is desired.