Digital Communications & Campaigns Lead

City of Miami Beach; Miami Beach (FL); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Restaurant

Job summary

The City of Miami Beach is seeking a Digital Media Specialist to develop, implement, and manage the city's digital communication strategies. You will craft content for social media and CRM platforms, compile and edit information for residents, and support crisis communications with the Director and Assistant Director of Marketing & Communications.

You will collaborate with 20+ departments, oversee newsletters, manage analytics, and supervise a digital media staff member, ensuring cohesive

Qualifications

• Bachelor's degree in Communications, Journalism, Public Relations, or related field preferred
• Five (5) to seven (7) years of relevant experience
• Must submit writing samples and portfolio of previous social content created.

Responsibilities

• Crafts and curates information to disseminate across the city's social media accounts
• Synthesizes complex information into clear, concise content
• Collaborates with 20+ departments to develop creative strategies
• Oversees bi-weekly e-newsletter and drafts resident emails about events or emergencies
• Researches market trends and implements ideas to the digital strategy
• Pitches and executes ideas for marketing campaigns to promote initiatives
• Produces digital media content (videos/graphics) for platforms
• Manages post calendars for events and city initiatives
• Collaborates with design/video teams to create assets
• Reviews analytics and creates reports on key metrics
• Acts as digital liaison and responds to social inquiries
• Monitors social media conversations and reports trends
• Manages homepage, news and events and proofs content before live
• Works with Greater Miami Conventions & Visitors Bureau on tourism campaigns
• Supervises Digital Media Public Information Specialist
• Writes scripts for PSAs/campaigns
• Interviews and records on-camera/voiceover content
• Collaborates with community partners and brands for events
• Facilitates social media brand collaborations and giveaways
• Proofreads/edit collateral to maintain branding consistency
• Keeps files on monthly work products and reports

Job description

The City of Miami Beach is seeking a Digital Media Specialist to develop, implement, and manage the city's digital communication strategies. You will craft content for social media and CRM platforms, compile and edit information for residents, and support crisis communications with the Director and Assistant Director of Marketing & Communications.

You will collaborate with 20+ departments, oversee newsletters, manage analytics, and supervise a digital media staff member, ensuring cohesive