Digital Marketing Web and SEO Specialist

Omni Advertising; United States; On-site; USD 60,000 - 80,000; Full time

Job summary

A marketing agency in the United States is seeking a detail-oriented Digital Marketing Web and SEO Specialist to enhance clients' digital presence. The role requires knowledge of SEO fundamentals, website management skills, and experience with various digital marketing tools. Candidates should have 2-4 years of relevant experience. The position is full-time and focuses on optimizing websites and managing SEO initiatives.

Qualifications

• 2-4 years of experience in digital marketing, SEO, or website management.
• Comfortable using SEMrush, GA4, and Google Search Console.
• Ability to manage email promotions and database lists.

Responsibilities

• Install and manage web banners and service specials.
• Conduct SEO audits and implement improvements.
• Monitor website performance and prepare insights.

Skills

Digital marketing experience

SEO knowledge

Website management

Communication skills

Organization

Tools

SEMrush

Google Analytics

Search Console

CRM tools

Job description

Digital Marketing Web and SEO Specialist

Join to apply for the Digital Marketing Web and SEO Specialist role at Omni Advertising.

At Omni Advertising, we’re seeking a detail‑oriented Digital Marketing Web and SEO Specialist to keep our clients’ digital presence performing at its best. Accuracy, organization, and the ability to work confidently across multiple platforms are essential in this role because you will manage website updates, execute SEO initiatives, handle technical site tasks, maintain local listings, and support database email deployments.

Our clients rely on clean, accurate, compliant, and optimized websites. This role keeps that foundation strong, improves traffic and conversions, and directly supports both SEO growth and monthly performance outcomes.

Responsibilities:

• Install and update web banners, new vehicle and service specials, redirects, layouts, DISCLAIMERS, and compliance items across dealer websites.
• Manage database email blast setup, QA, and deployment across several CRM systems.
• Maintain Google Business Profiles, Bing Places, and other local listings, and resolve any issues tied to accuracy or visibility.
• Conduct visual and technical SEO audits, implement improvements, and optimize metadata, content, links, and landing pages.
• Monitor SEO and website performance using SEMrush, Google Analytics, Search Console, and related tools, and prepare insights for internal teams.
• Develop content using keyword research to guide, leveraging AI to generate content, fact‑checking, optimization, and CMS installation.
• Troubleshoot site issues with website providers, work inside OEM platforms like Adobe Experience Manager, and handle ongoing website maintenance requests.
• Upload and manage YouTube content, support performance reporting, and ensure all dealer sites remain current, clean, compliant, and optimized.

Requirements:

• Two to four years of experience in digital marketing, SEO, or website management.
• Understand SEO fundamentals and technical site structure, identify and implement site improvements, and be comfortable with SEMrush, GA4, and GSC.
• Familiar with CRM tools and ability to build database lists, schedule, and deploy email promotions (eLead, VinSolutions, DealerSocket, DriveCentric).
• Strong communication skills, organization, and the ability to manage recurring tasks across many dealerships are essential.

Seniority level: Associate

Employment type: Full‑time

Job function: Marketing

Industry: Advertising Services