Sr Digital Advertising Consultant

DealerOn, Inc.; United States; Remote; USD 51,000 - 73,000; Full time

Benefits offered by this job

Medical insurance

401K plan

Flexible PTO

Parental Leave

National holidays

Life Insurance

Disability insurance

Pet Insurance

FSA Account

Job summary

DealerOn is seeking a Senior Digital Advertising Consultant to oversee automotive dealer campaigns across Search, Display, Social, and Video. You will mentor Specialists/Consultants, review performance, and deliver actionable insights while ensuring retention and budget goals.

This is a full-time remote position open to US residents, with a salary range reflecting market norms for digital advertising leadership roles.

Qualifications

• Bachelor's degree or equivalent experience.
• Detail-oriented with strong written and verbal communication.
• Experience managing digital campaigns and large budgets.

Responsibilities

• Manage accounts through the life-cycle from onboarding to daily management.
• Respond promptly to client and internal requests within SLAs.
• Maintain a client retention rate meeting company expectations.
• Act as a consultant aligning ad strategies with client goals.
• Plan monthly and quarterly advertising strategies with clients.
• Execute, track, and present results of digital initiatives.
• Identify opportunities to expand client portfolios.
• Ensure budgets and performance targets are met.
• Regularly optimize campaigns using best practices and industry standards.
• Deploy A/B testing and CRO tactics for improvement.
• Collaborate with supervisors to meet department targets.
• Share knowledge and act as a digital advertising SME.

Skills

Attention to detail

Communication skills

Customer service

Campaign management

Budget management

Team collaboration

Education

Bachelor's degree or equivalent experience

Tools

Google Ads

Microsoft Ads

Facebook Ads

Google Analytics

Kenshoo

Marin

Doubleclick

Fluency

Job description

Job Description:

The Senior Digital Advertising Consultant manages advertising campaigns for automotive dealer clients and serves as a trusted advisor on digital strategy. This role is responsible for the strategic execution of campaigns across Search Engine Marketing, Display, Social, and Video Advertising channels. The Senior Consultant provides consultative reviews of client performance, delivers actionable insights, and collaborates with internal teams to ensure accounts achieve retention, budget, and performance goals.

In addition to campaign management, the Senior Consultant plays a key role in mentoring and developing Specialists and Consultants within the team. This includes providing guidance on best practices, supporting skill development, and fostering a collaborative environment that promotes continuous learning and growth. This is a full-time remote position.

Essential Functions:

• Manage accounts through the life-cycle starting with on-boarding to regular day to day account management
• Respond promptly to client and internal requests within service-level agreements
• Maintain a client retention rate that meets or exceeds company expectations
• Act as a consultant by understanding each client’s core goals and aligning advertising strategies accordingly
• Plan advertising strategy on a monthly and quarterly basis with clients
• Execute, track, and present the results of key digital initiatives
• Identify opportunities to expand and enhance client advertising portfolios
• Ensure all accounts stay within defined budgets and meet client performance goals
• Regularly optimize campaigns based on company best practices and industry standards
• Deploy A/B testing and conversion rate optimization tactics to drive account improvement
• Partner with supervisors and managers to meet overall department performance targets
• Collaborate directly with specialists and fellow account team members on client strategies, deliverables and account performance
• Recognize and proactively take opportunities to share knowledge and serve as a digital advertising SME for our team and other teams at DealerOn.

Required Skills/Experience:

• Bachelor's Degree or equivalent experience
• Strong attention to detail with excellent communication skills, both written and verbal
• Proficiency with Google Ads, Microsoft Ads, Facebook Ads, and Google Analytics
• Skilled in Excel, Microsoft Word, and Outlook
• 4+ Years Experience managing digital campaigns
• 2+ Years Customer Service Experience
• Proven ability to manage and optimize accounts with large budgets
• Prior experience with digital marketing agencies
• Prior experience with ads management software such as Kenshoo, Marin, Doubleclick, Fluency
• Experience managing complex client relationships with confidence

Preferred Skills/Experience:

• Google Analytics Certification
• Google Ads and Microsoft Ads Certifications
• Experience as a PPC analyst
• Project management experience
• Automotive marketing / automotive internet sales experience

#LI-Remote

This position is open to US residents only.

The targeted salary range for this position is $50,900 - $72,850.

The posted salary range for this position may be adjusted based on job-related factors permitted by law, such as experience and training; internal pay equity; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions.

Perks and Benefits:

• Medical, dental and vision insurance
• Company matched 401K plan
• Flexible PTO + Sick Leave
• 6 weeks paid Parental Leave
• 8 Paid National Holidays
• Company-paid basic Life Insurance
• Voluntary supplemental Life Insurance
• Voluntary long-term/short-term disability insurance
• Voluntary Pet Insurance
• Optional Healthcare/Dependent Care FSA Account

DealerOn is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We also participate in E-Verify (for more information, click here: E-Verify Participation and Right to Work). A successful candidate must pass a background check as a condition of joining the team.