Digital Marketing Strategist

Ladders; United States; Remote; USD 190,000 - 235,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Job summary

Ladders is seeking a Digital Marketing Strategist to lead digital strategy across complex therapy portfolios in the Pharma & Biotech space. This remote role partners with marketing, IT, and agencies to boost engagement, personalization, and data-driven decisions while navigating regulatory requirements.

The ideal candidate has deep pharma marketing experience, strong leadership, and a proven ability to translate brand priorities into measurable digital programs, with a focus on capability

Qualifications

• Bachelor's degree is required; advanced degree in marketing, business, technology, or related field is a plus.
• Significant experience in digital marketing strategy within pharmaceutical or healthcare sectors, preferably CNS or rare diseases.
• Proven track record in developing portfolio-level digital strategies and execution plans.
• Deep understanding of digital marketing ecosystems including CRM, analytics, and agency models.

Responsibilities

• Lead digital marketing strategy and channel roadmap for portfolio priorities.
• Partner with marketing leaders to align digital initiatives with brand objectives and audience needs.
• Establish a digital operating model to clarify ownership and enable collaboration across teams.
• Drive prioritization and execution of digital products and platforms in alignment with commercial strategy.
• Coordinate with IT and agency partners for consistent digital execution and customer experience.
• Define and advance the digital capability roadmap to enhance personalization and data utilization.
• Set measurement and performance expectations for digital marketing to ensure continuous improvement.

Skills

Digital marketing strategy

Pharma/Healthcare experience

Portfolio strategy & execution

CRM & Analytics

Agency models

Strategic leadership

Operational leadership

Communication skills

Entrepreneurial mindset

Education

Bachelor's degree

Advanced degree in marketing/business/tech

Tools

CRM platforms

Analytics tools

Job description

For our client, we are seeking a Digital Marketing Strategist to join the team of a leader in the Pharmaceuticals & Biotech space.

This role will shape the digital marketing direction for complex therapy portfolios, translating brand priorities into coordinated channel strategies and measurable execution. The position will partner closely with marketing, IT, and agency teams to improve customer engagement, personalization, and data-driven decision-making. It is a highly cross-functional role focused on building operating clarity, aligning stakeholders, and advancing digital capabilities in a regulated environment.

Location: Remote

Compensation: $190,000 – $235,000 annually

Responsibilities

• Lead digital marketing strategy and channel roadmap for portfolio priorities.
• Partner with marketing leaders to align digital initiatives with brand objectives and audience needs.
• Establish a digital operating model to clarify ownership and enable collaboration across teams.
• Drive prioritization and execution of digital products and platforms in alignment with commercial strategy.
• Coordinate with IT and agency partners for consistent digital execution and customer experience.
• Define and advance the digital capability roadmap to enhance personalization and data utilization.
• Set measurement and performance expectations for digital marketing to ensure continuous improvement.

Qualifications

• Bachelor's degree required; advanced degree in marketing, business, technology, or a related field is a plus.
• Significant experience in digital marketing strategy within pharmaceutical or healthcare sectors, preferably in CNS or rare diseases.
• Proven track record in developing portfolio-level digital strategies and execution plans.
• Deep understanding of digital marketing ecosystems including CRM, analytics, and agency models.
• Strong strategic and operational leadership skills with a focus on capability building and execution.
• Exceptional communication skills to simplify complex concepts for diverse stakeholders.
• Entrepreneurial mindset with comfort in ambiguity and urgency.

Benefits

• 99% of medical, dental, and vision premiums paid by the company.
• Company-paid life insurance, AD&D, and disability benefits.
• 401(k) match dollar-for-dollar up to 6% on eligible contributions.
• Long-term stock incentives and employee stock purchase plan (ESPP).
• Discretionary quarterly bonus and flexible wellness benefits.
• Generous PTO, paid holidays, and company-wide shutdowns.

Our client is an equal opportunity employer.