Patient Marketing Lead - Movement Disorders

Ladders; United States; À distance; USD 192 000 - 214 000; Plein temps

Avantages offerts par ce poste

99% of medical, dental, and vision

Company-paid life insurance, AD&D, and

401(k) matching up to 6%

Long-term stock incentives and ESPP

Discretionary quarterly bonus and well

Generous PTO and holidays

Résumé du poste

Ladders is seeking a Patient Marketing Lead - Movement Disorders to drive patient marketing strategy for a late-stage therapeutic program, with a strong focus on segmentation, activation, and launch readiness.

You will translate patient and caregiver insights into actionable plans, partner closely with commercial and cross-functional stakeholders, and help shape an integrated patient experience across key touchpoints.

Qualifications

• Bachelor's degree required; advanced degree in business, marketing, life sciences, public health, or communications is a plus.
• Experience in biopharmaceutical or pharmaceutical marketing, particularly patient marketing or consumer-facing healthcare.
• Proven ability to set and execute patient marketing strategies based on insights and the patient journey.
• Experience developing patient-facing communications and campaigns in a regulated environment.
• Strong understanding of patient segmentation, journey mapping, and omnichannel campaign development.
• Ability to influence senior stakeholders across multiple functions.
• Exceptional communication skills to simplify complex concepts for patients.

Responsabilités

• Own and evolve the patient marketing strategy, including segmentation and activation plans.
• Translate patient and caregiver insights into strategic decisions with cross-functional teams.
• Lead the development of patient-facing campaigns and materials that align with brand strategy.
• Align commercial partners around an integrated patient experience across various touchpoints.
• Direct external agency partners in executing patient marketing initiatives with clear standards.
• Define success measures and assess impact using research and patient feedback.
• Lead patient brand development, including launch readiness and budget management.

Connaissances

Marketing strategy

Segmentation

Activation planning

Cross-functional collaboration

Campaign development

Stakeholder management

Formation

Bachelor's degree

Advanced degree in business/marketing/life sciences/public health/communications

Description du poste

For our client, we are seeking a Patient Marketing Lead - Movement Disorders to join the team of a leader in the Pharmaceuticals & Biotech space.

This role will drive patient marketing strategy for a late-stage therapeutic program, with a strong focus on segmentation, activation, and launch readiness. You will translate patient and caregiver insights into actionable plans, partner closely with commercial and cross-functional stakeholders, and help shape an integrated patient experience across key touchpoints. The position also calls for disciplined external agency management, clear measurement of campaign impact, and thoughtful stewardship of the patient brand in a regulated environment.

Location: Remote

Compensation: $192,000 – $214,000 annually

Responsibilities

• Own and evolve the patient marketing strategy, including segmentation and activation plans
• Translate patient and caregiver insights into strategic decisions with cross-functional teams
• Lead the development of patient-facing campaigns and materials that align with brand strategy
• Align commercial partners around an integrated patient experience across various touchpoints
• Direct external agency partners in executing patient marketing initiatives with clear standards
• Define success measures and assess impact using research and patient feedback
• Lead patient brand development, including launch readiness and budget management

Qualifications

• Bachelor's degree required; advanced degree in business, marketing, life sciences, public health, or communications is a plus
• Experience in biopharmaceutical or pharmaceutical marketing, particularly in patient marketing or consumer-facing healthcare
• Proven ability to set and execute patient marketing strategies based on insights and the patient journey
• Experience developing patient-facing communications and campaigns in a regulated environment
• Strong understanding of patient segmentation, journey mapping, and omnichannel campaign development
• Ability to influence senior stakeholders across multiple functions
• Exceptional communication skills to simplify complex concepts for patients

Benefits

• 99% of medical, dental, and vision premiums paid by the company
• Company-paid life insurance, AD&D, and disability benefits
• 401(k) matching dollar-for-dollar up to 6% on eligible contributions
• Long-term stock incentives and an employee stock purchase plan (ESPP)
• Discretionary quarterly bonus and flexible wellness benefits
• Generous PTO, paid holidays, and company-wide shutdowns

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.