Digital Marketing Strategist

American Pharmacies, Inc.; Town of Texas (WI); Remote; USD 70,000 - 80,000; Full time

Job summary

American Pharmacies, Inc. is seeking a Digital Marketing Strategist who will be crucial in shaping our online presence. This role requires expertise in email and social media strategies, along with strong analytical skills. Join our team to enhance user engagement and support business growth through effective digital marketing campaigns.

Qualifications

• 3+ years of experience in digital marketing.
• Experience with email, social media, and web content management.
• Skilled in analytical skills and creative thinking.

Responsibilities

• Plan and execute digital marketing campaigns.
• Create and manage content for email, social media, and web.
• Analyze performance metrics to optimize campaigns.

Skills

Digital marketing

Email marketing

Social media management

Project management

SEO

Education

Bachelor’s degree in Marketing, Communications, Digital Media

Tools

MailerLite

WordPress

Hootsuite

Google Analytics

Clickback

Job description

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This range is provided by American Pharmacies. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$70,000.00/yr - $80,000.00/yr

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Travel Requirements: Occasional travel may be required for meetings or training

Pay: $70,000.00 - $80,000.00 per year

Location: Texas or Remote

Reports To: Director of Marketing & Communications

Position Summary: The Digital Marketing Strategist will be responsible for planning, executing, and optimizing digital marketing campaigns across email, social media, and web. This role requires a combination of creativity, strategic thinking, and analytical skills to grow our audience, enhance user experience, and support business objectives.

Key Responsibilities:

Email Marketing

• Assist the Director of Marketing & Communications with the development, scheduling, and performance tracking of email marketing campaigns (e.g. newsletters, promotional emails, and automation workflows) using platforms such as MailerLite and Clickback.
• Write compelling copy and oversee visual design for email communications.
• Maintain and update email lists while ensuring compliance with email marketing regulations (e.g., CAN-SPAM, GDPR).
• Run A/B tests for subject lines, content, or send times to improve campaign effectiveness.
• Analyze performance metrics (e.g., open rates, click rates) and optimize campaigns for engagement, deliverability, and conversion.

Social Media

• Create and execute a content calendar across various platforms, including Facebook, Instagram, LinkedIn, Twitter, and others.
• Develop engaging, on-brand content including graphics, videos, ads, and stories.
• Monitor trends, respond to comments/messages, and manage community interactions.
• Track and report on social media KPIs to guide strategy.

Website Management

• Maintain and update website content to ensure accuracy and freshness.
• Collaborate with developers/designers as needed to improve site structure, UX, and performance.
• Use SEO best practices to improve site visibility and traffic.
• Monitor web analytics and user behavior to inform future updates and campaigns.
• Support the Marketing Director in developing and executing integrated digital marketing strategies as part of annual planning.
• Collaborate cross-functionally to ensure digital initiatives align with broader business goals.
• Manage digital marketing projects, providing regular updates and ensuring alignment across stakeholders.
• Create and deploy engaging digital content that supports lead generation, brand awareness and campaign goals.
• Stay current on industry trends and best practices in digital marketing, automation and emerging technologies.
• Apply strong project management skills to prioritize tasks, meet deadlines and manage multiple initiatives simultaneously.
• Demonstrate adaptability and problem-solving abilities in response to evolving technologies and business needs.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• 3+ years of experience in digital marketing, with a proven track record in email, social media, and web content/campaign management.
• Familiarity withSMS/MMS marketing platforms, with experience crafting short-form messaging that drives action and aligns with brand tone.
• Experience managing and reporting onpaid social advertising, specifically onMeta (Facebook/Instagram)andLinkedIn Ads, with a focus on both lead generation and engagement metrics.
• Skilled inbasic video editing, particularly for creating short-form video content and social media assets (e.g., Reels, Stories, LinkedIn clips) that support brand messaging and campaign goals.
• Strong eye for detail with excellentwriting, proofreading and copyediting skillsto ensure high-quality communications.
• Serve as the organization's MailerLite, WordPress, Hootsuite, Google Analytics and Clickback subject matter expert.
• Strong organizational and time-management skills with the ability to manage multiple projects.
• Understanding of audience segmentation and campaign management.
• Creative mindset with analytical capabilities.

Bonus Skills (Preferred but Not Required):

• Basic HTML/CSS knowledge.
• Graphic design or video editing experience (e.g., Canva, Adobe Creative Suite).

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Pharmaceutical Manufacturing

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