Sr Digital Strategist

Evolve Systems; Saint Paul (MN); Hybrid; USD 90,000 - 140,000; Full time

Benefits offered by this job

Competitive pay

IRA contributions

Dental and health insurance

Paid vacation & holidays

Fun, flexible hybrid office

Job summary

Evolve Systems in Saint Paul, MN is seeking a Senior Digital Strategist to lead client marketing programs on retainer. You’ll shape marketing direction, own execution from strategy to implementation, and act as a trusted partner to clients while coordinating with internal teams.

The role demands 5+ years in digital marketing, agency experience, hands-on site optimization, social media and email programs, plus comfort presenting strategies in meetings and delivering actionable insights.

Qualifications

• 5+ years of digital marketing experience.
• Agency experience required.
• Demonstrated B2C and B2B marketing background with proven results.
• Experience developing holistic marketing plans and serving in a strategic leadership capacity for clients.

Responsibilities

• Serve as a fractional marketing leader for assigned retainer clients, acting as a strategic partner, trusted advisor, and hands-on executor of their marketing programs.
• Develop holistic, integrated marketing plans spanning social media, email marketing, website programs, and supporting content, aligned to each client’s unique business goals.
• Translate strategy into clear priorities, briefs, and actionable direction for copywriters, graphic designers, developers, paid search strategists, and other specialists.
• Lead and manage ongoing website programs, ensuring strategy, content, and performance stay on track.
• Build, execute, and optimize social media and email marketing programs with a strong command of platform-specific best practices.
• Conduct audience research and competitive analysis to inform B2C and B2B-focused strategy and messaging.
• Actively lead client meetings and strategy discussions.
• Analyze performance data across channels and deliver clear, actionable insights and reporting to clients.
• Support client retention and account growth by maintaining strong relationships, identifying opportunities to strengthen programs, and proactively recommending ways to deepen impact.
• Adhere to project deadlines and proactively communicate progress and potential issues.
• Follow SOPs and use established templates to ensure consistency across all programs.

Skills

Digital marketing strategy

Client leadership

Cross-channel marketing

B2C and B2B marketing

Team collaboration

Stakeholder management

Content strategy

Tools

Semrush

Wrike

GA4

Figma

Canva

Job description

We’re looking for a passionate, experienced Senior Digital Strategist to join the Evolve Systems team. This client‑facing role centers on ongoing marketing retainers, where you’ll serve as a marketing leader and trusted strategic partner for the businesses we support.

You’ll help shape each client’s marketing direction, build integrated plans, and personally own a meaningful portion of the execution, carrying ideas forward from strategy through implementation.

Reporting directly to the Director of Marketing, you’ll work closely with Lead Strategists and Program Managers to guide client programs, coordinate priorities, and move the work forward.

Strengths

• You’re a natural leader who can confidently facilitate conversations, guide decisions, and build trust with both clients and internal teams.
• You’re energized by variety and enjoy the challenge of supporting multiple clients, industries, and marketing programs at once.
• You’re passionate about marketing and naturally understand how channels, messaging, content, websites, SEO, and customer experience work together to drive results.
• You’re able to connect business goals to marketing strategy, translating complex ideas into a clear direction that clients and team members can act on.
• You’re comfortable presenting a strategy in a client meeting and rolling up your sleeves to bring that strategy to life.

Responsibilities & Requirements

• Serve as a fractional marketing leader for assigned retainer clients, acting as a strategic partner, trusted advisor, and hands‑on executor of their marketing programs.
• Develop holistic, integrated marketing plans spanning social media, email marketing, website programs, and supporting content, aligned to each client’s unique business goals.
• Translate strategy into clear priorities, briefs, and actionable direction for copywriters, graphic designers, developers, paid search strategists, and other specialists.
• Lead and manage ongoing website programs, ensuring strategy, content, and performance stay on track.
• Build, execute, and optimize social media and email marketing programs with a strong command of platform‑specific best practices.
• Conduct audience research and competitive analysis to inform B2C and B2B‑focused strategy and messaging.
• Actively lead client meetings and strategy discussions.
• Analyze performance data across channels and deliver clear, actionable insights and reporting to clients.
• Support client retention and account growth by maintaining strong relationships, identifying opportunities to strengthen programs, and proactively recommending ways to deepen impact.
• Adhere to project deadlines and proactively communicate progress and potential issues.
• Follow SOPs and use established templates to ensure consistency across all programs.
• 5+ years of digital marketing experience.
• Agency experience required.
• Demonstrated B2C and B2B marketing background with proven results.
• Experience developing holistic marketing plans and serving in a strategic leadership capacity for clients.
• Deep, working knowledge of social media platforms (Meta, Instagram, LinkedIn, TikTok, etc.) and email marketing platforms (Klaviyo, Mailchimp, HubSpot, or similar).
• Hands‑on experience managing website programs.
• Attention to detail and the ability to give and receive constructive feedback.
• Familiarity with the following tools:
• Semrush or other SEO tools
• Wrike or other PM tools
• Google Analytics / GA4
• Figma or Canva

Communication

• Actively lead client meetings and internal collaboration sessions, presenting strategy and recommendations with clarity and confidence.
• Build strong, trust‑based relationships with retainer clients, showing up as a consistent, reliable marketing partner.
• Partner with Content Strategists and the Creative team to ensure strategy and execution are fully aligned.
• Be proactive in communicating with Program Managers and Lead Strategists to ensure programs are running smoothly.
• Utilize Wrike to keep Program Managers and team members informed on deliverable status, deadlines, and any potential roadblocks.

Evolve Systems Core Values

• Strategic Leadership
• Passion
• Purpose
• Respect
• Competitive Pay
• IRA Contributions
• Dental and Health Insurance
• Paid Vacation & Holidays
• Fun, flexible hybrid office environment and opportunity to work with great team members and clients

Ready to join the team?

We’d love to hear from you!