Digital Marketing Specialist: Segmentation & Events

Govcio LLC; United States; Remote; USD 75,000 - 85,000; Full time

Job summary

GovCIO LLC is seeking a Digital Marketing Specialist to develop segmentation and personalization strategies, craft marketing copy, and create IT-focused content to grow our audience, promote our in-person events and strengthen our readership.

This fully remote role, headquartered in the DC/MD/VA area, reports to the Digital Marketing Director. You will drive campaigns, optimize content, and collaborate with internal teams and external vendors to ensure consistent messaging across initiatives.

Qualifications

• Bachelor's degree with 2–5 years of experience or commensurate experience.
• Experience in digital advertising, web analytics, email marketing and SEO with data analysis and reporting.
• Experience writing copy for web, email or digital ads.
• Experience with event marketing and attendee communications.
• Strong attention to detail and organizational skills.

Responsibilities

• Grow engaged audience and CRM database through organic and paid channels.
• Support growth of event registrations and in-person attendees via digital marketing and tracking.
• Manage frequency and distribution of digital campaigns.
• Segment audience by behaviors and firmographic data.
• Measure campaign performance and optimize leads to conversions.
• Craft and test compelling web, ad, and email copy, subject lines and CTAs.
• Maintain HubSpot database including contacts, lists, and workflows.
• Update website content with SEO best practices and content updates.
• Collaborate with stakeholders and vendors for consistent messaging.

Skills

Digital advertising

Web analytics

Email marketing

SEO

Copywriting

Event marketing

Attendee communications

Attention to detail

Organizational skills

Education

Bachelor's degree

Tools

HubSpot CRM

Google Ads

Google Ad Manager

SEMrush

Job description

GovCIO LLC is seeking a Digital Marketing Specialist to develop segmentation and personalization strategies, craft marketing copy, and create IT-focused content to grow our audience, promote our in-person events and strengthen our readership.

This fully remote role, headquartered in the DC/MD/VA area, reports to the Digital Marketing Director. You will drive campaigns, optimize content, and collaborate with internal teams and external vendors to ensure consistent messaging across initiatives.