Remote Digital Marketing Specialist for IT & Events

GovCIO; Fairfax (VA); Remote; USD 75,000 - 85,000; Full time

Job summary

GovCIO is seeking a Digital Marketing Specialist to develop segmentation, personalization, and IT-focused content to grow our audience and promote in-person events. The role supports a remote, nationwide team and requires collaboration with internal and external partners to ensure consistent messaging.

You will craft copy for web, email, and ads, oversee campaigns, and optimize content with SEO best practices while growing our CRM and event registrations across channels.

Qualifications

• Bachelor's degree with 2–5 years of experience.
• Experience in digital advertising, web analytics, email marketing, and SEO with data reporting.
• Ability to write copy for web, email, and digital ads.
• Experience with event marketing and attendee communications.
• Strong attention to detail and organizational skills.

Responsibilities

• Grow our engaged audience and CRM database through organic and paid channels.
• Support growth of event registrations and in-person attendees through digital marketing channels; track attendance and engagement.
• Manage frequency and distribution of digital marketing campaigns.
• Segment audience based on behaviors and firmographic data.
• Measure campaign performance and analyze results to optimize and convert leads.
• Craft and test compelling web, ad and email copy, subject lines and CTAs to improve open rates, engagement, and conversions.
• Maintain HubSpot database including contact management and workflows, identify improvement opportunities.
• Update and optimize website content, including SEO best practices and ongoing updates.
• Collaborate with internal stakeholders and external vendors for consistent messaging across marketing initiatives.

Skills

Digital advertising

Web analytics

Email marketing

SEO

Copywriting

Event marketing

Attention to detail

Organizational skills

Education

Bachelor's degree

Tools

HubSpot CRM

Google Ads

Google Ad Manager

SEMrush

Job description

GovCIO is seeking a Digital Marketing Specialist to develop segmentation, personalization, and IT-focused content to grow our audience and promote in-person events. The role supports a remote, nationwide team and requires collaboration with internal and external partners to ensure consistent messaging.

You will craft copy for web, email, and ads, oversee campaigns, and optimize content with SEO best practices while growing our CRM and event registrations across channels.