Digital Marketing Specialist — Retail & Distribution Growth

ADP, Inc.; Caguas (PR); On-site; USD 52,000 - 75,000; Full time

Benefits offered by this job

Health insurance

Sick days

Holidays

Job summary

GMT LLC is seeking a Digital Marketing Specialist to plan and execute end-to-end campaigns across social media, email, paid search, and content channels. You will optimize SEO and content strategies, track performance with analytics, and collaborate with Sales and Creative teams to boost brand presence.

The role requires 1+ years of digital marketing experience, a Bachelor’s degree in Marketing or related field, and strong writing skills.

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.
• 1+ years of experience in digital marketing, preferably within distribution/retail.
• Strong understanding of SEO, SEM, and social media management.
• Experience with content creation, email campaigns, and paid media.
• Excellent communication and writing skills.
• Ability to multitask and manage multiple campaigns simultaneously.
• Knowledge of systems and marketing automation tools is a plus.

Responsibilities

• Develop, implement, and manage digital marketing campaigns across multiple platforms including social media, ecommerce platforms, email, paid search, display advertising, and content marketing.
• Ensure campaigns align with brand objectives, business goals, and audience insights.
• Implement and optimize on-page and off-page SEO strategies to improve visibility and traffic.
• Perform keyword research, optimize content, and monitor performance using analytics tools.
• Manage social media platforms by creating posts, running paid campaigns, and monitoring engagement.
• Create and manage email marketing campaigns with segmentation, A/B testing, and analysis.
• Collaborate with internal teams to develop engaging digital content such as blogs, infographics, videos, and case studies.

Skills

Digital marketing

SEO

Content marketing

Email marketing

Social media management

PPC

Analytics

Education

Bachelor’s degree in Marketing

Tools

Google Analytics

Google Ads

SEMrush

Job description

GMT LLC is seeking a Digital Marketing Specialist to plan and execute end-to-end campaigns across social media, email, paid search, and content channels. You will optimize SEO and content strategies, track performance with analytics, and collaborate with Sales and Creative teams to boost brand presence.

The role requires 1+ years of digital marketing experience, a Bachelor’s degree in Marketing or related field, and strong writing skills.