DIGITAL MARKETING SPECIALIST

ADP, Inc.; Caguas (PR); On-site; USD 52,000 - 75,000; Full time

Benefits offered by this job

Health insurance

Sick days

Holidays

Job summary

GMT LLC is seeking a Digital Marketing Specialist to plan and execute end-to-end campaigns across social media, email, paid search, and content channels. You will optimize SEO and content strategies, track performance with analytics, and collaborate with Sales and Creative teams to boost brand presence.

The role requires 1+ years of digital marketing experience, a Bachelor’s degree in Marketing or related field, and strong writing skills.

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.
• 1+ years of experience in digital marketing, preferably within distribution/retail.
• Strong understanding of SEO, SEM, and social media management.
• Experience with content creation, email campaigns, and paid media.
• Excellent communication and writing skills.
• Ability to multitask and manage multiple campaigns simultaneously.
• Knowledge of systems and marketing automation tools is a plus.

Responsibilities

• Develop, implement, and manage digital marketing campaigns across multiple platforms including social media, ecommerce platforms, email, paid search, display advertising, and content marketing.
• Ensure campaigns align with brand objectives, business goals, and audience insights.
• Implement and optimize on-page and off-page SEO strategies to improve visibility and traffic.
• Perform keyword research, optimize content, and monitor performance using analytics tools.
• Manage social media platforms by creating posts, running paid campaigns, and monitoring engagement.
• Create and manage email marketing campaigns with segmentation, A/B testing, and analysis.
• Collaborate with internal teams to develop engaging digital content such as blogs, infographics, videos, and case studies.

Skills

Digital marketing

SEO

Content marketing

Email marketing

Social media management

PPC

Analytics

Education

Bachelor’s degree in Marketing

Tools

Google Analytics

Google Ads

SEMrush

Job description

GMT was founded in 1986, we are dedicated to the sale and distribution of chilled, frozen food and dry goods.

• Develop, implement, and manage digital marketing campaigns across multiple platforms, including social media, customer ecommerce platforms, email, paid search, display advertising, and content marketing.
• Ensure that all digital campaigns are aligned with brand objectives, business goals, and target audience insights.
• Implement and optimize on-page and off-page strategies to improve organic search visibility and website traffic.
• Conduct keyword research, optimize content, and monitor performance using tools like Google Analytics, Search Console, and other relevant platforms.
• Manage social media platforms (Facebook, Instagram, LinkedIn, etc.) by creating and scheduling posts, running paid social campaigns, and monitoring engagement levels.
• Stay updated with social media trends and propose innovative strategies to engage audiences and build brand presence.
• Create and manage email marketing campaigns, including content creation, audience segmentation, A/B testing, and performance analysis.
• Collaborate with internal teams to develop engaging digital content such as blog posts, infographics, videos, and case studies to enhance the company’s online presence.
• Plan, execute, and optimize paid advertising campaigns across Google Ads, social media platforms, and other digital channels to drive traffic, conversions, and brand awareness.
• Monitor and analyze the effectiveness of paid campaigns and adjust strategies as needed to maximize ROI.
• Track and measure the performance of all digital marketing campaigns using analytical tools like Google Analytics, social media insights, and CRM data.
• Provide regular reports on key metrics, campaign performance, and actionable insights to improve future strategies.
• Work closely with the Sales and Creative teams to ensure digital marketing initiatives support the overall brand strategy and sales objectives.
• Coordinate with external vendors and agencies when necessary for specialized digital marketing services, such as web development, PPC management, or graphic design.

Qualifications:

• Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.
• 1+ years of experience in digital marketing, preferably within the distribution or retail industry.
• Strong understanding of SEO, SEM, and social media management.
• Experience with content creation, email campaigns, and paid media.
• Excellent communication and writing skills.
• Ability to multitask and manage multiple campaigns simultaneously.
• Knowledge of systems and marketing automation tools is a plus

Schedule

• Exempt

As a regular employee, GMT can offer you:

• Health insurance with employer contributions
• Sick days
• Holidays

GMT LLC. is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law