Digital Marketing Specialist, Remote

Talentify.io; United States; Remote; USD 60,000 - 75,000; Full time

Job summary

A leading healthcare technology company is seeking a Digital Marketing Specialist to design and manage integrated marketing campaigns. The ideal candidate will have a background in digital marketing, focusing on email and paid advertising, supported by a robust benefits package and flexible remote work options. Join a collaborative and inclusive culture that emphasizes career growth and includes generous paid time off.

Benefits

Salary up to $75,000 per year, plus bonus and equity

Robust benefits including health, dental, and vision insurance

Flexible work schedules

21 days of PTO in the first year and 12 paid holidays

Opportunity for career advancement

Six weeks paid sabbatical after six years of service

Qualifications

• 4+ years in digital marketing with focus on email and paid advertising.
• Proficiency with marketing platforms and analytics tools.

Responsibilities

• Design and implement integrated digital marketing campaigns.
• Conduct A/B testing and analyze performance metrics.
• Collaborate with teams to align digital strategies.

Skills

Analytical skills

Problem-solving skills

Written communication

Verbal communication

Education

Bachelor's degree in Marketing, Communications, Business

Tools

Salesforce

HubSpot

Google AdWords

LinkedIn

Google Analytics

Job description

Employer Industry: Healthcare Technology

Why consider this job opportunity:
- Salary up to $75,000 per year, plus bonus and equity
- Robust benefits package including health, dental, and vision insurance paid up to 80%
- Flexible work schedules and the ability to work remotely
- Generous time-off plan with 21 days of PTO in the first year and 12 paid holidays
- Opportunity for career advancement and growth within a collaborative and inclusive culture
- Six weeks paid sabbatical after six years of service

What to Expect (Job Responsibilities):
- Design and implement integrated digital marketing campaigns across email, landing pages, and paid media channels
- Conduct A/B testing and utilize analytics to track performance metrics for continuous improvement
- Collaborate with cross-functional teams to align digital strategies with business objectives
- Manage and grow email subscriber lists while ensuring compliance with privacy regulations
- Develop and refine landing pages and website content to enhance the user experience

What is Required (Qualifications):
- Bachelor's degree in Marketing, Communications, Business, or a related field
- 4+ years of experience in digital marketing, with a focus on email marketing and paid advertising
- Proficiency with platforms such as Salesforce, HubSpot, Google AdWords, and LinkedIn
- Strong analytical and problem-solving skills, familiar with analytics tools like Google Analytics
- Excellent written and verbal communication skills

How to Stand Out (Preferred Qualifications):
- Experience managing vendor and agency relationships
- HubSpot marketing certifications
- Google AdWords and Google Analytics certifications
- ABM (Account-Based Marketing) certifications

#HealthcareTechnology #DigitalMarketing #RemoteWork #CareerGrowth #DiversityAndInclusion

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