Digital Marketing Specialist (PPC/SEO)

Self Money Care; Northern (KY); Hybrid; USD 60,000 - 80,000; Full time

Job summary

ExploreK12 is seeking a Digital Marketing Specialist to support e-commerce campaigns and demand generation across paid media and SEO. You will implement campaign setup, optimization, content execution, and performance reporting while collaborating with senior teammates and agency partners.

You will help advance e-commerce best practices and align demand gen efforts across channels, contributing to lead gen, e-commerce, and awareness campaigns.

Qualifications

• 2+ years in digital marketing, with hands-on campaign work.
• Experience in e-commerce campaigns and demand generation.
• Familiarity with analytics platforms and reporting.
• Exposure to paid advertising platforms (Google Ads, Meta).
• Basic SEO knowledge and content collaboration.

Responsibilities

• E-commerce Campaign Support
• Standardize best practices for e-commerce paid media campaigns.
• Align e-commerce campaigns with emails and lifecycle marketing strategies.
• Perform cross-channel reporting to identify optimization opportunities.
• Brainstorm and implement e-commerce campaigns and optimizations for paid media.
• Partner with agency and senior team to uncover insights.
• Paid Media Campaign Execution & Support
• Build and launch paid media campaigns across awareness, lead gen, and e-commerce (Google Ads, Meta, LinkedIn, StackAdapt).
• Support agency management, ensure deadlines and launches.
• Assist in PPC audits, keyword research, ad copy, creative planning, audience setup.
• Help implement updates, A/B tests, and monitor results.
• Assist in updating campaign landing pages.
• SEO Support
• Conduct basic keyword research and competitive analysis with Senior Content Specialist.
• Assist with quarterly SEO audits and on-page updates.
• Support content calendar ideation through SEO insights.
• Monitor SEO performance and flag trends.
• Analytics & Reporting
• Pull and maintain regular PPC/SEO reports.
• Update dashboards in Google Analytics and Tableau.
• Monitor performance and highlight insights / anomalies.
• Ensure proper campaign tracking (UTMs, tagging).
• Collaborate with cross-functional teams to align e-commerce strategies.

Skills

Digital marketing

Paid media

SEO

Campaign optimization

Reporting

E-commerce

A/B testing

Google Ads

Meta Ads

Education

BA/BS in Marketing

Marketing related degree

Tools

Google Analytics

Tableau

SEMrush

Ahrefs

Moz

Marketo

Excel/Sheets

Google Ads

Meta Ads

Job description

Job Location: Remote, US. Must reside and work in the United States.

Job Overview:

As a Digital Marketing Specialist on the Growth and Demand team at ExploreK12, you will support the execution of digital marketing campaigns across paid media and SEO. This role will focus on campaign setup, optimization support, content execution, performance reporting, and dedicated e-commerce campaign support.

Working closely with senior team members and agency partners, this role will help ensure campaigns launch efficiently and that insights are surfaced to improve performance across a broad range of lead gen, e-commerce, and awareness campaigns.

Additionally, this position plays a key role in advancing e-commerce best practices, aligning demand generation efforts across paid media channels, and analyzing e-commerce campaign performance. In partnership with regional, international, and lifecycle marketing team members, the specialist helps ensure e-commerce campaigns are executed successfully.

Ideal candidates will have 2+ years of experience executing and optimizing e-commerce campaigns across a range of demand generation channels, or 2+ years of advertising agency experience.

Job Responsibilities:

E-commerce Campaign Support

Standardize best practices for e-commerce paid media campaigns at ExploreK12.

Align e-commerce paid media campaigns with email campaigns, as well as closely coordinate with lifecycle and regional marketing team strategies.

Perform cross-channel e-commerce reporting to identify opportunities for optimization and growth.

Brainstorm and implement e-commerce campaigns and optimizations for paid media.

Partner with paid media agency partner and senior team members to uncover e-commerce insights.

Paid Media Campaign Execution & Support

Assist in building and launching paid media campaigns across awareness, lead generation, and e-commerce (Google Ads, Meta, LinkedIn, Stackadapt).

Support paid media agency management, ensuring deadlines are met and campaigns are successfully launched.

Support PPC audits, keyword research, ad copy development, ad creative planning, and audience targeting setup.

Help implement campaign updates, optimizations, A/B testing initiatives, and monitor test results.

Assist in updating campaign landing pages.

SEO Support

Conduct basic keyword research and competitive analysis, partnering with Senior Content Specialist to find content opportunities.

Assist with quarterly SEO audits and on-page SEO updates (metadata, internal linking, content optimization).

Support content calendar ideation through SEO keyword research and performance insights.

Monitor SEO performance and flag trends or issues.

Perform regular reporting and site health monitoring and partner with senior team members for analysis.

Analytics & Reporting

Pull and maintain regular reports across PPC/paid media and SEO.

Assist in updating dashboards in tools such as Google Analytics and Tableau.

Monitor campaign performance and highlight key insights or anomalies.

Ensure accuracy of campaign tracking (UTMs, tagging, etc.).

Support project timelines by completing assigned tasks on schedule.

Partner with cross-functional marketing team members to align e-commerce strategies (lifecycle, regional, national, international, product marketing).

Assist in preparing materials and notes for agency and internal meetings.

Maintain organized documentation for campaigns and reporting.

Learning & Best Practices

Stay up to date on digital marketing trends and platform updates.

Continuously build knowledge in PPC, SEO, and e-commerce strategies.

Apply feedback from senior team members to improve execution and performance.

Job Requirements:

BA/BS in Marketing, Business, Communications, or related field (or equivalent experience).

2+ years of experience or internship experience in digital marketing.

Basic understanding of digital marketing channels (PPC, SEO, social media).

Experience with e-commerce strategies and optimizations.

Familiarity with Google Analytics or similar analytics platforms.

Exposure to paid advertising platforms (Google Ads, Meta).

Basic knowledge of SEO tools (SEMrush, Ahrefs, Moz, etc.).

Exposure to marketing automation platforms (Marketo or similar).

Experience with Excel or Google Sheets for reporting.

Strong organizational and time management skills.

Experience with basic design tools (Adobe Express, Canva, etc.)

Interest in K–12 or education marketing

Strong attention to detail and ability to follow processes.

Analytical mindset with interest in performance data.

Strong written and verbal communication skills.

Highly organized with the ability to manage multiple tasks.

Collaborative team player with a proactive attitude.

Experience optimizing and implementing e-commerce campaigns.

Why Work for Us

When you join ExploreK12™, you become part of a mission to help educators unlock brighter futures for every student.

As a trusted leader in educational technology, we serve more than 17 million students and educators across 150+ countries with innovative, research-backed learning solutions that truly make a difference. Our flagship products—Gizmos™, Raz-Plus®, and Reflex™—are beloved by educators and students alike for being as practical and effective as they are fun.

To learn more about our organization andthe exciting work we do, visit www.ExploreK12.com .

Our Remote First approach gives employees the flexibility and trust they need to effectively balance work with life. It creates a culture in which all employees are valued and where success is measured in results. It allows us to work collaboratively, inclusively and for greater positive impact, regardless of our individual locations.

If you will be working remotely, either occasionally or on a permanent basis, you must have a reliable internet connection through a cable or fiber-optic broadband service with minimum speeds of 10 Mbps download and 5 Mbps upload.

The successful candidate will be expected to actively participate in video-based interviews during the recruiting process and ongoing virtual meetings with their camera on, as part of their role. To maintain confidentiality and ensure a fair evaluation process, the use of note‑taking tools, reference materials, or AI‑powered tools (including generative AI, language models, or similar technologies) during interviews or other selection activities is prohibited unless prior written approval has been obtained from the People Experience team. If you require an exception for medical, accessibility, or other reasons, please contact your Talent Acquisition team member to discuss accommodations in advance.

As part of our Remote-First benefits, Cambium offers reimbursement to help cover the cost of setting up your home or remote office.

An Equal Opportunity Employer

We are dedicated to fostering a culture that celebrates unique backgrounds, ideas, and experiences. All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, age, religion, sex (including pregnancy, gender, gender identity/expression, or sexual orientation), national origin, protected veteran status, disability, or genetic information (including family medical history).

We will provide reasonable accommodations for qualified individuals with disabilities. You may request an accommodation during the recruiting process with your Talent Acquisition team member.