Remote Digital Marketing Specialist: PPC, SEO & E-commerce

Cambium Learning Group; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

Cambium Learning Group is seeking a Digital Marketing Specialist for ExploreK12 to support paid media, SEO, and e-commerce campaigns from a remote US location. You will help set up campaigns, optimize performance, execute content, and provide regular performance reports while collaborating with senior teammates and agency partners.

Ideal candidates have 2+ years in digital marketing, familiarity with PPC, SEO, analytics tools, and e-commerce best practices.

Qualifications

• BA/BS in Marketing, Business, Communications, or related field (or equivalent).
• 2+ years of digital marketing experience or internship.
• Familiar with PPC, SEO, and social media basics.
• Experience with e-commerce campaigns and optimization.
• Proficient in Google Analytics and analytics reporting.
• Experience with Google Ads and Meta platforms.
• Knowledge of SEO tools like SEMrush/Ahrefs/Moz.
• Experience with marketing automation (Marketo or similar).
• Strong Excel or Google Sheets reporting skills.
• Detail-oriented with strong communication and collaboration.

Responsibilities

• Standardize best practices for e-commerce paid media campaigns.
• Align e-commerce campaigns with email and lifecycle strategies.
• Perform cross-channel e-commerce reporting and optimization.
• Brainstorm and implement e-commerce campaigns across platforms.
• Partner with agencies and senior team to gather insights.
• Build and launch paid media campaigns across Google Ads, Meta, LinkedIn, StackAdapt.
• Support campaign management and ensure timely launches.
• Assist with PPC audits, keyword research, ad copy, and targeting setup.
• Update campaign landing pages and dashboards.
• Monitor performance and surface key insights and anomalies.
• Maintain campaign tracking accuracy (UTMs, tagging).
• Collaborate with regional, national, and international teams on e-commerce strategy.

Skills

Digital marketing experience

PPC

SEO

Analytics & reporting

E-commerce campaigns

Google Analytics

Advertising platforms

Marketing automation (Marketo)

Excel/Sheets

Communication skills

Team collaboration

Education

BA/BS in Marketing or related

Tools

Google Analytics

SEMrush

Ahrefs

Moz

Marketo

Excel/Sheets

Job description

Cambium Learning Group is seeking a Digital Marketing Specialist for ExploreK12 to support paid media, SEO, and e-commerce campaigns from a remote US location. You will help set up campaigns, optimize performance, execute content, and provide regular performance reports while collaborating with senior teammates and agency partners.

Ideal candidates have 2+ years in digital marketing, familiarity with PPC, SEO, analytics tools, and e-commerce best practices.