Digital Marketing Specialist - Patient Recruitment

Medpace; Cincinnati (OH); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Flexible work environment

Competitive PTO packages, starting at 20+ days

Competitive compensation and benefits package

Company-sponsored employee appreciation events

Employee health and wellness initiatives

Community involvement with local nonprofit organizations

Discounts on local sports games, fitness gyms and attractions

Modern, ecofriendly campus with an on-site fitness center

Discounted tuition for UC online programs

Job summary

Medpace in Cincinnati is seeking a full-time Patient Recruitment Coordinator. This role specializes in digital marketing strategy and content creation for patient recruitment activities. Responsibilities include managing media campaigns, translating complex concepts, and developing engagement tools. Candidates should have a degree in Marketing or Life Sciences, with 1-3 years of SEO experience preferred. Benefits include flexible work, competitive PTO, and professional growth opportunities.

Qualifications

• Minimum of 1-3 years of SEO experience in healthcare and/or clinical research preferred.
• Sharp strategic and analytical thinking skills to adapt to changing trends.
• Attention to detail with excellent oral and written communication skills.

Responsibilities

• Develop meaningful content for creative materials targeting a global audience.
• Manage media campaigns and develop recruitment funnels.
• Translate complex scientific concepts into simplified content.

Skills

SEO

Content Creation

Digital Marketing Strategy

Analytical Thinking

Excellent Writing Skills

Education

Bachelors in Marketing, Communication, Graphic Design, or Life Sciences

Tools

Adobe Creative Cloud

Canva

MS Office

Google Analytics

Job description

Job Summary

Our global activities are growing rapidly, and we are currently seeking a full-time, office-based Patient Recruitment Coordinator to join our Patient Recruitment team. This position will specialize in digital marketing strategy, execution, and content creation for patient recruitment activities. If you want an exciting career where you use your previous expertise and can develop and grow your career even further, then this is the opportunity for you.

Responsibilities

• Develop meaningful content for creative materials that target a global audience of patients, caregivers, research site staff, and physicians;
• Manage media campaigns and develop recruitment funnels including use of Google Ads, Meta, radio, programmatic, and other digital advertising channels;
• Translate complex scientific concepts into simplified and approachable content;
• Manage online community, influencer, and advocacy support opportunities;
• Develop digital tools focused on patient engagement and awareness of the study in support of online engagement efforts;
• Review and analyze patient recruitment advertisement vendor campaigns and results;
• Work with preferred video development vendors to product site and patient training and educational videos;
• Work closely with graphic designers to develop an effective study brand and suite of materials; and
• May be responsible for other projects and responsibilities as assigned.

Qualifications

• Bachelors in Marketing, Communication, Graphic Design, or Life Sciences;
• Minimum of 1-3 years of SEO experience;
  • Experience in healthcare and/or clinical research industries is a plus
• Advanced knowledge of Adobe Creative Cloud, Canva, and MS Office;
• Knowledge of Google Analytics and online advertising;
• Sharp strategic and analytical thinking skills, ability to quickly adapt to changing trends and industry best practices;
• Excellent writing, editing, communication, organizational, presentation, and project-management skills; and
• Attention to detail and excellent oral and written communication skills.

Cincinnati Perks

• Cincinnati Campus Overview
• Flexible work environment
• Competitive PTO packages, starting at 20+ days
• Competitive compensation and benefits package
• Company-sponsored employee appreciation events
• Employee health and wellness initiatives
• Community involvement with local nonprofit organizations
• Discounts on local sports games, fitness gyms and attractions
• Modern, ecofriendly campus with an on-site fitness center
• Structured career paths with opportunities for professional growth
Discounted tuition for UC online programs