Digital Marketing Specialist (Paid Media / HubSpot Focus)

Ironpaper; United States; Remote; USD 60,000 - 78,000; Full time

Job summary

A leading growth agency is seeking a Digital Marketing Specialist focused on paid media and HubSpot. The role involves developing inbound marketing strategies, optimizing campaigns, and leveraging AI tools for data-driven insights. Ideal candidates will have a strong background in digital marketing, excellent communication skills, and a proactive approach to learning and collaboration. This fully remote position offers a competitive salary and a supportive work environment.

Benefits

Comprehensive PTO

Medical/Dental/Vision Insurance

401(k) with match

Flexible Fridays

Work-life balance

Qualifications

• 3+ years in planning and executing inbound and digital marketing campaigns.
• Experience with HubSpot, Salesforce Marketing Cloud, or similar.
• Strong desire to learn advanced analytics and leverage AI tools.

Responsibilities

• Develop and execute inbound marketing strategies leveraging data and automation.
• Monitor and optimize campaign performance using real-time data.
• Manage client CRM accounts and implement automation.

Skills

Digital marketing

SEO

Communication

Critical thinking

Proficiency with AI tools

Tools

HubSpot

Google Ads

Salesforce Marketing Cloud

Marketo

Pardot

Google Analytics

Job description

Digital Marketing Specialist (Paid Media / HubSpot Focus)

Join to apply for the Digital Marketing Specialist (Paid Media / HubSpot Focus) role at Ironpaper.

Ironpaper is a B2B growth agency that collaborates with remarkable clients to achieve their growth goals through inbound marketing. Our team is highly collaborative and passionate about our work. We provide an inclusive and supportive environment that encourages growth and challenges employees to excel.

We value diversity in all forms and encourage applicants from diverse backgrounds to apply. Learn more about our commitment to diversity, equity, and inclusion here: https://www.ironpaper.com/dei-at-ironpaper.

We encourage you to apply even if you don’t meet 100% of the criteria. We will do our best to match you to a role that fits your skills, experience, and interests.

About the job:

We seek an experienced digital marketer to develop and execute inbound marketing strategies, leveraging data and automation to optimize client performance. The ideal candidate is a conceptual thinker, embraces technology and AI, and can drive results strategically.

Qualifications include:

• Proven experience (3+ years) in planning and executing inbound and digital marketing campaigns. Agency or similar experience preferred.
• Advanced skills in at least one platform: Google Ads/PPC or LinkedIn paid campaigns. Willingness to learn the other within 2 months if experienced in only one.
• Experience with HubSpot, Salesforce Marketing Cloud, Marketo, or Pardot is preferred. Experience creating automation, reports, and dashboards is a plus.
• Ability to conduct SEO audits and apply best practices to improve website performance aligned with marketing strategies.
• Proficiency with AI tools to assist with campaign analysis, optimization, and data-driven insights.
• Conceptual thinker connecting marketing efforts to business goals and supporting long-term growth.
• Excellent communication skills to explain strategies and results to teams and clients.
• Strategic mindset for developing campaigns aligned with client goals.
• Critical thinking to analyze data and identify trends.
• Proactive, self-motivated, and always seeking optimization opportunities.
• Ability to work full-time remotely within the US (excluding California) from 9 am to 6 pm EST.
• Strong desire to learn advanced analytics and leverage AI tools/platforms like Google Analytics, HubSpot, etc.
• Effective written and verbal communication skills and a collaborative approach.
• Inherently kind and receptive to feedback, working well in a remote team.

Your Day-to-Day:

Campaign & SEO Reporting: Gather and report on campaign and SEO performance, build reports, refine strategies, and use AI tools for insights.

Campaign Building & Technical Expertise: Create effective campaigns in HubSpot, Pardot, LinkedIn, etc., ensuring alignment with strategies and leveraging automation and AI tools.

Campaign Optimization: Monitor and optimize campaign performance, collaborate with team members, and use real-time data for continuous improvement.

Effective Campaigns: Ensure campaigns are error-free, optimized, and contribute to growth, with thorough checks and cross-team collaboration.

Campaign Insights & Communication: Analyze campaign performance, derive insights, and communicate results clearly to clients and teams.

QA & Optimization Context: Provide feedback during QA, leverage AI and analytics for performance assessment, and collaborate with content/design teams.

CRM & Automation Management: Manage client CRM accounts, implement automation, integrate systems, and use data properties to understand outcomes.

Benefits you’ll enjoy:

• Salary range: $60,000 - $78,000, with opportunities for senior roles.
• Work-life balance, collaborative culture, professional development focus.
• Comprehensive PTO, fully remote work, medical/dental/vision insurance, 401(k) with match, flexible Fridays.