Digital Marketing Specialist - Marketing Coordinator

ProActivate; Irving (TX); Hybrid; USD 80,000 - 95,000; Full time

Benefits offered by this job

Discretionary bonus

Company-paid life insurance

401(k) with 6% match

Job summary

ProActivate is seeking a Digital Marketing Specialist to own and coordinate HVAC RNTL’s digital marketing initiatives across SEO, PPC, email, content, and social channels. This role also serves as a project coordinator, managing timelines, vendor relationships, and internal collaboration to drive growth in the U.S.

market. You’ll own lead generation, campaign performance, and sales enablement assets while balancing hands-on marketing work with cross-team coordination in a hybrid setup, based in

Qualifications

• Experience in executing multi-channel digital marketing campaigns.
• Ability to drive demand generation and lead Flow improvements.
• Proven track record in optimizing campaigns and assets for revenue impact.

Responsibilities

• Execute HVAC RNTL digital marketing strategy across SEO, PPC, email, content and social channels.
• Drive lead generation, demand gen programs, and pipeline visibility.
• Coordinate with agencies/vendors; manage timelines and quality across programs.
• Manage organic search and local SEO; monitor performance and adjust tactics.
• Coordinate paid campaigns (Google, LinkedIn, display, retargeting) for lead quality and ROI.
• Build and optimize email campaigns, nurture programs, and landing pages.
• Develop sales enablement content and collateral to support deals.
• Organize marketing asset libraries and campaign docs for consistency.
• Track and report on campaign, site, SEO, PPC, email, and social metrics.

Skills

SEO

PPC

Email marketing

Content creation

Social media

Lead generation

Marketing analytics

Tools

Google Ads

LinkedIn Ads

Marketing automation

Job description

Our client is a growing national organization that provides commercial HVAC equipment, technical services, aftermarket support, and rental solutions through a network of industry-leading companies. They are seeking to hire a Digital Marketing Specialist who will also coordinate projects.

This role serves as the dedicated digital marketing and demand generation specialist for HVAC RNTL, driving the brand's growth strategy across multiple markets throughout the United States. Reporting into Corporate Marketing, this position will execute and optimize digital visibility, lead generation, campaign performance, sales enablement, and brand building initiatives for a fast-scaling rental business.

This is a hands-on, hybrid execution and coordination role. You'll balance direct digital marketing work—building content, optimizing campaigns, managing platforms—with project coordination across internal teams and external agencies. You'll own timelines, manage vendor relationships, align stakeholders, and drive execution while progressively bringing more digital capabilities in-house.

Location: Irving, TX (DFW Metroplex) with hybrid flexibility

What You'll Do

• Own execution of HVAC RNTL's digital marketing strategy, including SEO, local search, AI optimization, PPC, email marketing, content marketing, and social media across multiple U.S. markets
• Drive lead generation and demand generation programs that improve qualified opportunity flow, pipeline visibility, and conversion performance
• Manage relationships with external agencies and vendors; coordinate deliverables, timelines, quality standards, and alignment with business objectives
• Manage organic search visibility through keyword research, content optimization, technical SEO, local search management, and ongoing performance monitoring
• Coordinate paid digital campaigns including Google Search Ads, geo-targeted programs, display advertising, retargeting, LinkedIn, and other paid channels; optimize for lead quality and return on ad spend
• Build, launch, and optimize email campaigns, nurture programs, landing pages, and marketing automation workflows that improve engagement and conversion
• Create and publish marketing content including blog articles, case studies, customer success stories, product collateral, spec sheets, social media content, and lead-generation resources
• Develop sales enablement resources including presentations, pitch decks, proposal templates, equipment cut sheets, technical materials, and customer-facing collateral that help sales teams win deals
• Organize and maintain marketing asset libraries, campaign documentation, and resource repositories to ensure accessibility and consistency across the organization
• Track, analyze, and report on campaign, website, SEO, PPC, email, and social performance; identify optimization opportunities and drive measurable improvements in key metrics
• Base Range = $80,000 - $95,000+ (dependent on experience/background)
• Discretionary Bonus = 10% incentive opportunity
• Company-paid Life Insurance
• 401(k): 6% match (Automatic enrollment & annual contribution escalation up to 10%)