Sales Marketing Specialist

swipejobs; Irving (TX); Hybrid; USD 50,000 - 68,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

401(k) options

Weekly pay

Opportunity to work with a great team

Job summary

SwipeJobs seeks a hands-on Global Exhibitor Sales Marketing Specialist to develop and execute digital marketing strategies supporting exhibitor opportunities at major conferences and events.

The role spans email, sponsored content, LinkedIn, Google Display, video, web content, and lead generation, working with Sales, Marketing, Content, Creative, SEO, and cross-functional teams to drive qualified leads and revenue.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3+ years of B2B product marketing and value-message development experience.
• Experience with outbound and digital marketing.
• Experience supporting revenue through marketing and sales channels.
• Experience partnering with Sales and client-facing stakeholders.
• Knowledge of multi-channel campaign creation, lead management, and pipeline conversion.
• Experience with email campaign execution, campaign analytics/reporting, and lead generation.
• Strong analytical and data-driven mindset.
• Strong written, verbal, presentation, and communication skills.
• Knowledge of fundamental design principles.
• Experience with Canva or similar design tools is required.
• Knowledge of SEO/SEM, web content creation, and content management.

Responsibilities

• Develop and execute marketing strategies that increase brand awareness and exhibiting opportunities.
• Create and manage email, digital, sponsored-content, LinkedIn, Google, and video campaigns.
• Partner with Sales to generate, manage, and deliver qualified leads.
• Develop positioning and messaging based on customer insights, market research, and competitive analysis.
• Manage exhibitor-focused websites and web pages, ensuring relevant messaging and keywords.
• Evaluate and create video content for Sales, Email, and Digital campaigns.
• Analyze campaign performance, ROI, benchmarks, conversion rates, and other key metrics.
• Conduct content audits and A/B testing to identify opportunities for improvement.
• Monitor top-of-funnel marketing programs and communicate findings and recommendations.
• Collaborate with Brand, Digital, SEO, Creative, and Content teams.
• Research SEO, content, digital marketing, and consumer behavior trends.
• Research and document the buyer journey, including information sources, decision-makers, and purchasing considerations.
• Develop internal tools and external collateral to support sales and lead generation.
• Support occasional in-person lead-generation activities and onsite marketing initiatives.

Skills

B2B marketing

Digital marketing

Campaign analytics

Lead generation

Cross-functional collaboration

Data-driven mindset

Strong written/verbal communication

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Canva

SEO/SEM

Google Analytics

Power BI

Adobe Experience Manager

Job description

Location: Irving, TX

Pay Rate: $42.25/hour

Schedule: Monday–Friday, 8:00 AM–5:00 PM, 40 hours/week

Hybrid: 1 day onsite per weekd

Contract: October 1, 2026–December 31, 2026

Degree: Bachelor's degree required

What's in it for you?

• Health, dental, and vision insurance
• 401(k) options
• Weekly pay
• Opportunity to work with a great team

About the Role

We are seeking a hands-on Global Exhibitor Sales Marketing Specialist to develop and execute digital marketing strategies that support exhibitor opportunities within major business conferences and events.

This position will manage multi-channel marketing programs across email, sponsored content, LinkedIn, Google Display, video, web content, and lead generation. The specialist will work closely with Sales, Marketing, Content, Creative, SEO, and other cross-functional teams to develop compelling messaging, generate qualified leads, improve conversion, and support revenue goals.

The ideal candidate combines strong analytical skills with creativity, along with experience executing campaigns, analyzing performance data, developing content, and partnering with sales teams.

Key Responsibilities

• Develop and execute marketing strategies that increase brand awareness and exhibiting opportunities.
• Create and manage email, digital, sponsored-content, LinkedIn, Google, and video campaigns.
• Partner with Sales to generate, manage, and deliver qualified leads.
• Develop positioning and messaging based on customer insights, market research, and competitive analysis.
• Manage exhibitor-focused websites and web pages, ensuring relevant messaging and keywords.
• Evaluate and create video content for Sales, Email, and Digital campaigns.
• Analyze campaign performance, ROI, benchmarks, conversion rates, and other key metrics.
• Conduct content audits and A/B testing to identify opportunities for improvement.
• Monitor top-of-funnel marketing programs and communicate findings and recommendations.
• Collaborate with Brand, Digital, SEO, Creative, and Content teams.
• Research SEO, content, digital marketing, and consumer behavior trends.
• Research and document the buyer journey, including information sources, decision-makers, and purchasing considerations.
• Develop internal tools and external collateral to support sales and lead generation.
• Support occasional in-person lead-generation activities and onsite marketing initiatives.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3+ years of B2B product marketing and value-message development experience, preferably supporting an executive-level audience.
• Experience with outbound and digital marketing.
• Experience supporting revenue through marketing and sales channels.
• Experience partnering with Sales and client-facing stakeholders.
• Knowledge of multi-channel campaign creation, lead management, and pipeline conversion.
• Experience with email campaign execution, campaign analytics/reporting, and lead generation.
• Strong analytical and data-driven mindset.
• Strong written, verbal, presentation, and communication skills.
• Knowledge of fundamental design principles.
• Experience with Canva or similar design tools is required.
• Knowledge of SEO/SEM, web content creation, and content management.

Preferred Qualifications

• Google Analytics
• Power BI
• Adobe Experience Manager
• Video/content creation
• Experience with executive-level B2B audiences
• Strong understanding of competitive analysis and buyer journeys