Hybrid Digital Marketing & Projects Lead

ProActivate; Irving (TX); Hybrid; USD 80,000 - 95,000; Full time

Benefits offered by this job

Discretionary bonus

Company-paid life insurance

401(k) with 6% match

Job summary

ProActivate is seeking a Digital Marketing Specialist to own and coordinate HVAC RNTL’s digital marketing initiatives across SEO, PPC, email, content, and social channels. This role also serves as a project coordinator, managing timelines, vendor relationships, and internal collaboration to drive growth in the U.S.

market. You’ll own lead generation, campaign performance, and sales enablement assets while balancing hands-on marketing work with cross-team coordination in a hybrid setup, based in

Qualifications

• Experience in executing multi-channel digital marketing campaigns.
• Ability to drive demand generation and lead Flow improvements.
• Proven track record in optimizing campaigns and assets for revenue impact.

Responsibilities

• Execute HVAC RNTL digital marketing strategy across SEO, PPC, email, content and social channels.
• Drive lead generation, demand gen programs, and pipeline visibility.
• Coordinate with agencies/vendors; manage timelines and quality across programs.
• Manage organic search and local SEO; monitor performance and adjust tactics.
• Coordinate paid campaigns (Google, LinkedIn, display, retargeting) for lead quality and ROI.
• Build and optimize email campaigns, nurture programs, and landing pages.
• Develop sales enablement content and collateral to support deals.
• Organize marketing asset libraries and campaign docs for consistency.
• Track and report on campaign, site, SEO, PPC, email, and social metrics.

Skills

SEO

PPC

Email marketing

Content creation

Social media

Lead generation

Marketing analytics

Tools

Google Ads

LinkedIn Ads

Marketing automation

Job description

ProActivate is seeking a Digital Marketing Specialist to own and coordinate HVAC RNTL’s digital marketing initiatives across SEO, PPC, email, content, and social channels. This role also serves as a project coordinator, managing timelines, vendor relationships, and internal collaboration to drive growth in the U.S.

market. You’ll own lead generation, campaign performance, and sales enablement assets while balancing hands-on marketing work with cross-team coordination in a hybrid setup, based in